Job Title

Associate Director, Six Star Are you passionate about making a difference in the workplace? Do you thrive in a fast-paced, innovative environment? Iovate Health Sciences International Inc. is looking for a dynamic and dedicated Associate Director, Six Star to join our team!The Associate Director, Six Star will play a hybrid role, managing the overall brand portfolio strategy for Iovate while also serving as the brand lead and brand manager for Six Star. This role is accountable for P&L management, inventory management, brand positioning, and omnichannel marketing strategies for these flagship brands.Reporting to the VP, Marketing, the Associate Director, Six Star will own brand strategy, market execution, consumer engagement, and pricing strategy for Six Star. This role does not include new product development or innovation creation but is responsible for the successful commercialization and market performance of existing products.The ideal candidate is a data-driven brand leader with a strong background in P&L management, inventory oversight, and omnichannel marketing within CPG, wellness, or active nutrition brands.Key Responsibilities:Brand Leadership for Six StarAct as brand lead and brand manager for Six Star ensuring brand positioning, messaging, and commercial execution align with business objectivesOwn P&L management for Six Star, driving financial performance, budget management, and cost optimizationManage inventory levels for Six Star, collaborating with supply chain and operations teams to ensure product availability and forecast accuracyDevelop and execute omnichannel pricing strategies across retail, DTC, Amazon, and e-commerce marketplaces to maximize revenue and competitive positioningOversee omnichannel marketing plans, including media strategy, promotional campaigns, and trade marketing initiativesPortfolio Management & Market Execution Own and manage the Iovate Health Sciences product portfolio, ensuring strategic alignment across all brandsDevelop and execute brand positioning, messaging, and consumer engagement strategies to drive loyalty and market share growthManage the marketing calendar, ensuring all brand initiatives are strategically planned, aligned with business priorities, and executed on timeGo-To-Market (GTM) Execution & CommercializationCollaborate with innovation and R&D teams to support the commercialization of new products and packaging refreshes with strategic GTM plansLead launch planning, demand forecasting, and omnichannel rollout for Six Star, ensuring seamless execution in retail, DTC, and digital channelsBuild retail marketing plans that drive sell-through and ensure strong promotional execution in Walmart, Target, Costco, and specialty retailers, partnering with shopper marketing and sales teamsConsumer Loyalty & Market Share GrowthDevelop and execute consumer acquisition and retention strategies for Six Star, leveraging brand storytelling, digital engagement, and performance marketingUtilize consumer insights, market research, and data analytics to optimize brand messaging, campaign effectiveness, and product positioningLead category growth strategies to increase market share and brand penetration across retail and DTCMarketing Calendar & Omnichannel PlanningOwn and manage the Iovate marketing calendar, ensuring seamless coordination of brand campaigns, promotional activations, and seasonal retail cyclesAlign marketing initiatives with consumer behavior trends, category dynamics, and key retail momentsPartner with performance marketing, creative, and sales teams to ensure campaigns are optimized across all channelsP&L & Inventory ManagementOwn P&L responsibility for Six Star, driving budget management, financial forecasting, and profitability analysisOversee inventory management, collaborating with supply chain and operations teams to ensure inventory levels align with sales forecasts and market demandImplement processes to optimize inventory turnover, reduce waste, and support retail and DTC availabilityLeadership & Cross-Functional CollaborationLead, mentor, and develop a high-performing brand management team, fostering a culture of strategic thinking, accountability, and executional excellenceServe as the primary brand liaison across internal teams, ensuring alignment with sales, operations, finance, and creative teamsWork closely with creative team to ensure all marketing materials, content, and creative assets align with brand strategy and drive engagementQualifications:10+ years of brand marketing leadership experience within CPG, wellness, sports nutrition, functional foods and beverages, or health and performance-driven consumer brandsProven experience in brand management, P&L ownership, inventory management, and omnichannel pricing strategyStrong ability to translate brand strategy into actionable marketing campaigns, financial performance, and commercial executionExperience managing large budgets, marketing analytics, and ROI-driven campaign executionExcellent leadership and communication skills, with the ability to align cross-functional teams and drive execution at scaleWhat We Offer:World class gym, fitness classes and external basketball courtCommunity involvement through charitable eventsCompetitive compensation package100% Group Health & Dental CoverageEmployee Assistance ProgramCompany RRSP MatchingPaid vacation & 5 personal daysEmployee Engagement EventsProduct & Swag from our industry leading brandsProfessional career developmentOpportunities for Global career exposure without the need to relocate!