Job Title

Social Media Specialist Permanent, Full-Time Youre a go-getter with a passion for innovation and finding better ways to do things. If youre ready to make the move to a company where you can grow, learn, and thrive, know theres a place for you here at Book Depot Inc. Were a Canadas Best Managed company with an award-winning culture and were the largest bargain book wholesaler and online retailer in North America. With cutting-edge automation, relentless grit, and a strong set of core values guiding us, were constantly pushing the limits of whats possible all to fulfill our purpose and deliver the best experience to our customers: Come join our team and help us make the best kind of impact! please visit while were in the process of updating our website, we invite you to explore our brands and learn more by clicking through to each one. We have an exciting opportunity available for a permanent, full-time Social Media Specialist at our Thorold Main Office and Distribution Centre . Were seeking a talented individual who will be a key contributor to our marketing efforts, responsible for executing organic social media strategies across our portfolio of brands (Book Outlet, Book Depot, American Book Company, and Kidsbooks Publishing). This dedicated position will manage content planning with the brand teams, creation, scheduling, community management, and performance analysis across multiple social platforms, ensuring consistent brand voice while maximizing engagement and driving business results. In this new role, youll play a pivotal role in shaping our social media presence into a highly focused discipline that delivers measurable impact across all brands. A social media enthusiast who lives, eats, and breathes digital culture someone who spots trends before they trend A strategic content creator with an intuitive understanding of what makes audiences click, share, and engage A data-savvy storyteller who can translate analytics into compelling content strategies A platform chameleon who understands the distinct language and culture of each social network A detail-oriented multitasker who can juggle multiple accounts without dropping the ball A brand voice virtuoso who can seamlessly switch between different tones and audiences A collaborative team player who brings fresh ideas while respecting established brand guidelines A digital detective who uses social listening to uncover valuable audience insights A creative problem-solver who views challenges as opportunities for innovation Content Management & Publishing Schedule and publish engaging social media for all brands across LinkedIn, Facebook, Instagram, TikTok, YouTube and Pinterest Maintain and optimize content calendars based on platform-specific best practices and algorithms Create diverse content types that align with social media best practices, platform requirements, and emerging trends Adapt content strategy based on performance metrics and audience insights Ensure more frequent content updates to maintain consistent brand presence Social Listening & Content Direction Implement comprehensive social listening strategies to monitor brand mentions, industry trends, and competitor activities Analyze conversations around books, publishing, and education to identify emerging topics and audience interests Translate social listening insights into actionable content recommendations for each brand Identify opportunities for trending content, timely responses, and conversation leadership Use audience feedback and engagement patterns to inform creative direction and content development Present social listening findings to brand teams with specific content recommendations Creative Collaboration Partner with brand teams to develop content that aligns with marketing campaigns and business objectives Collaborate with graphic designers to create on-brand video and static content optimized for each platform Request new or adjusted content as necessary to meet engagement goals Archive outdated content across all platforms as directed Support creation of photos/videos for marketing initiatives Community Management Monitor and manage messages across all social media inboxes with timely responses Proactively engage in relevant industry conversations, even when the brand isnt directly mentioned Oversee community interactions (comments, mentions, shares) to foster engagement Build and nurture online communities around each brand Track key performance metrics across all platforms and accounts Prepare regular reports on social media performance, highlighting growth, engagement, and conversion Identify trends and opportunities to optimize social media strategies Compare performance across brands and platforms to identify best practices Use data-driven insights to continuously improve content effectiveness Strategic Support Provide insights on platform algorithm changes and emerging social media trends Support collaborative team projects related to digital marketing Assist with special campaigns and content initiatives as needed Contribute to the development of overarching brand go-to-market strategies Actively support your teams learning and professional growth by encouraging their participation in Book Depot University (BDU) and by leading by example as a participant yourself University/College degree in Communications, Public Relations, or related field ~2+ years experience managing multiple social media accounts across various platforms ~ Proficiency with social media management tools ~ Experience with social listening tools and translating insights into content strategy ~ Strong understanding of social media best practices, trends, and platform-specific strategies ~ Excellent written and verbal communication skills ~ Ability to work efficiently across multiple brands while maintaining distinct brand voices ~ Experience with social media analytics, reporting, and performance measurement ~ Proficiency with basic graphic design and video editing tools Experience with B2B and B2C social media strategies Understanding of SEO and content optimization Knowledge of social media advertising principles Familiarity with publishing, books, or educational content Our permanent full-time roles come with great perks including health and dental benefits and an Employee and Family Assistance Program (with 100% employer-paid premiums after a short waiting period), an annual incentive bonus opportunity, and paid time off to volunteer and live out our core purpose.