Job Title

About Avicanna Avicanna is a diversified and vertically integrated Canadian biopharmaceutical company focused on the research, development and commercialization of plant-derived cannabinoid-based products for the global consumer, medical, and pharmaceutical market segments. We are seeking an innovative Medical Marketing Manager to execute and manage Canadian marketing programs aligned to an annual strategic marketing plan. The primary goals of the role are to support medical affairs and commercial business goals, lead acquisition, build awareness of Avicanna’s portfolio of brands, foster patient retention, and provide sales support. We are seeking someone who is driven, ambitious, competitive, optimistic, resilient, analytic, a self-starter, independent, entrepreneurial and solution oriented.Reporting to EVP of Marketing On-site, Toronto OfficeRole and ResponsibilitiesSupporting development and execution of sales and marketing strategyAnalyzing medical market trends, sales and channels to support preparing forecastsManage digital marketing initiatives, including website content, social media, email marketing, and online advertising campaigns, to drive engagement and lead generationContributes to new product development plans and programs, in collaboration with Medical Affairs team, including the successful launch to the Canadian MarketCollaborate with cross-functional teams, including sales, product development, and operations, to align marketing efforts with overall business goals and objectivesPricing, product concepts, claims and specification, competitive product comparisons, new product introductionsDeveloping and managing the marketing departments Canadian budgetOverseeing branding, advertising, and promotional campaigns. Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration Develop and manage promotional plans and materials for trade shows & eventsAnalyze marketing performance metrics and KPIs to track campaign effectiveness, ROI, and patient engagement, and provide insights for continuous improvementCollaboration with design and digital team to develop patient and HCP centric communications and marketing materialsManaging daily communications with suppliers for program and campaign executionManaging external agencies such as digital or PR agencies as requiredPreparing and presenting quarterly and annual reports to senior management - Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tacticsKeeping informed of marketing strategies, trends and regulations such as analyzing customer insights, consumer trends, market analysis, and marketing best practices to build successful strategiesMedical marketing management including creating content, communications and gathering analytics for monthly reportingOther duties as assignedMinimum Qualifications Bachelors degree in marketing, business administration, or similarAt least 5 years experience as a marketing manager Proven track record of developing and executing successful marketing strategies and campaigns that drive business resultsExperience in medical or pharmaceutical field an assetKnowledge of regulatory requirements and compliance considerations in healthcare marketingProficiency with online marketing and social media strategyProven experience developing marketing plans and campaignsExtensive knowledge of marketing strategies, channels, and brandingSuperb leadership, communication, and collaboration abilitiesExceptional analytical and problem-solving skillsStrong time management and organizational abilitiesMetrics-driven marketing mind with eye for creativityMust be flexible, able to pivot ideas and execution strategies readily within a fast paced and dynamic industry which is highly regulatedShow initiative and generate new ideas to push brand awareness and sell through forward