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Job Title


Performance Marketing Manager / PPC (B2C/D2C/B2B2C experience)


Company : AirAdvisor


Location : kamloops, British Columbia


Created : 2025-05-24


Job Type : Full Time


Job Description

Join AirAdvisor Innovate, Lead, and Make an Impact and work remotely from anywhere in the world*In your CV please focus on results that you have achieved thanks to campaigns managed by you, ideally in absolute numbers or percentages (revenue increase, no. of new customers, decreased CPA/CAC, ROAS etc.).*About UsAt AirAdvisor, we are dedicated to ensuring air travelers receive the compensation they are entitled to for flight disruptions. Whether its a delay, cancellation, missed connection, or an airline-related issue like overbooking. We have successfully processed over 450,000 claims, earning a 4.6-star rating from 22,000+ reviews. Currently operating in 20 languages (with 10 more forthcoming this year), AirAdvisor is an ambitious and fast-growing startup with a clear vision for international expansion and we plan to reach 1 million claims by the end of 2026.We are seeking a highly skilled and data-driven Performance Marketing Manager / PPC Expert to lead our digital marketing efforts. The primary focus will be on managing and optimizing Google Ads, Bing Ads, and Social Media Ads, with secondary responsibilities in Affiliate Marketing. The ideal candidate will have a proven track record in driving customer acquisition, retention, and revenue growth through performance marketing strategies.What You Bring:Strong experience in performance marketing, growth roles, or digital consumer brandsExpertise in Google Ads, Bing Ads, and Social Media AdsStrong knowledge of website analytics tools (e.g., Google Analytics, WebTrends)Experience in A/B testing, multivariate experiments, and campaign optimizationProven ability to manage paid acquisition campaigns and budgetsData-driven mindset with a focus on growth, ROAS, and ROIStrong understanding of competitor analysis, localization, and content development best practicesAbility to not only design performance marketing solutions but also execute them successfullyAbility to transform complex ideas into clear and compelling narrativeStrategic thinker with logical and data-driven approaches to work and businessFluency in EnglishIn your CV please focus on results that you have achieved thanks to campaigns managed by you, ideally in absolute numbers or percentages (revenue increase, no. of new customers, decreased CPA/CAC, ROAS etc.).What You Will Do:Develop and execute performance marketing strategies to drive customer acquisition retention, and revenue growthManage and optimize Google Ads, Bing Ads, and paid social media campaigns (Facebook, Instagram, LinkedIn, TikTok)Oversee display, programmatic advertising, and retargeting strategiesManage affiliate marketing channels and partnershipsOptimize email marketing and retargeting campaigns to enhance customer journeysConduct customer segmentation, competitor analysis, and localization for targeted campaignsTrack and analyze campaign performance using tools like Google AnalyticsUse data insights to optimize campaigns, reallocate budgets, and refine creativesConduct A/B and multivariate testing to improve ad performance and conversion ratesCollaborate with creative and cross-functional teams to develop high-performing campaignsEvaluate and implement marketing tools and automation for efficiency and scalabilityStay updated on industry trends and experiment with new channels and tacticsPresent performance reports to leadership, highlighting wins and opportunitiesDirectly cooperate with the CEOSoft skills:Self-aware, honest, and able to take responsibility for mistakes while driving continuous improvement.Result-oriented, with a proven ability to deliver fast and make a significant impact on product growth.A results-driven approach, demonstrating initiative and the ability to manage multiple projects simultaneously.Exceptional problem-solving skills and creative thinking abilities.Independence: Ability to act as a universal player, capable of working independently without constant supervision.Speed: Result-oriented, with a focus on delivering fast and making an immediate impact.Devotion: Eager to make a significant impact on the product, with a willingness to go above and beyond to achieve his goals.Excellent communication skills, with the ability to articulate complex ideas clearly and concisely.Why Youll Love Working With Us:Remote-first culture with flexible start and end times. You can relocate to another country if you wishPaid Time Off & Public Holidays becasue work-life balance matters.Annual pay review and performance-based bonusesProfessional Growth Opportunities Work on global expansion, new market entry, and product scaling.Dynamic work and a chance to learn how to utilize your skills in an absolutely new waySupportive Team Culture Work with smart, passionate, and friendly colleagues who value collaborationInternational Team - our colleagues are located in Ukraine, Poland, Spain, Greece, Dubai, France, Portugal, Romania, Armenia, and Canada.Job Type: Full-time, indefinite and exclusive service agreement.If you're ready to take on a high-impact role in a fast-growing company, apply now and let's redefine air travel compensation together! Join us and bring InsurTech & TravelTech innovation to the next level!#NowHiring #PerformanceMarketing #GoogleAds #SocialMediaAds #AffiliateMarketing #MarketingJobs #DataDrivenMarketing #JoinOurTeam #Careers #PPC #PaidAdvertising #Programmatic