Mandatory Skill: Website Content Management (2 to 3 Years Experiance)Print: Communicating with our vendors to plan and strategize the marketing strategy and budgetLiaising with our vendor partners to ensure that marketing deliverables are running smoothly, on time and on budgetFostering media relationships to efficiently run our print and digital marketing campaigns and to identify new advertising opportunities that deliver awareness, desire and conversion in face of the RDV consumerNegotiate to maintain and improve our contracts with our media partnersSkills needed: Communication, project management, Financial acumen and budgetingCampaign Design & strategy:Create, curate and manage on-brand, on-trend content to appeal to the RDV consumerDesign and rework impactful 360 marketing campaigns including magazine, newspapers, OOH and digital assetsDevelop creative content that aligns with broader department and campaign goals. Engage online and social media audiences on a regular basisExecute the day-to-day social media activities including scheduling posts, attending meetings with team members, maintenance on our social media platforms including images and videos, and attending various events throughout the week. Grow the presence of our brand across all social media platforms by expanding our social post reach, attracting new followers, and consistently engaging current followers. Ensure that all programming, branding, and materials viewed by our followers are consistentInteract with users and respond to social media messages, inquiries, and comments.Review analytics and create reports on key metrics.Assist in the development and management of social media marketing and influencer marketing strategy.Skills needed: Creativity, Detail oriented, trend savvy, high proficiency in adobe suite (Photoshop/Lightroom), experience in photo editing/ videographyPR Opportunities: Identify partnership opportunities (paid and earned)Able to curate and deliver high impact photoshoots and editorial content for RDVBe the face of RDV in representing the brand at events and photoshootsSkills needed: networking, creativity, eye for design and luxuryDigital:Digital Marketing & E-Commerce Support:Set up, monitor, and optimizepaid advertising campaignsacross Meta, TikTok, and Google platformsAnalyzeperformance data and KPIs, providing reports and strategic suggestions based on insightsCollaborate one-commerce operations, including updating product listings, pricing, visuals, and seasonal collections through CMSCoordinate with the sales team to ensureinventory accuracy and product availabilityonlineSupportwebsite updatesby uploading banners, landing pages, and homepage refreshes in line with marketing campaignsAssist withbasic SEOtasks and tagging to improve site visibility and product discoverabilityEnsure brand consistency across the website, email campaigns, and digital adsLiaise with web developers and third-party agencies totroubleshoot issues and implement enhancementsBilling and Accounting:Ability to work with marketing budgets of over 1 Million YOYPrepare monthly billing packages/ invoices to our vendorsAssist the accounting department in collecting payments as well as approving invoices for media paymentsCreate and manage the monthly budgeting reports, identify areas of improvementSkills:Detail orientated, Financial acumen and budgeting, high proficiency in Excel (pivot tables)Demonstrated organizational and time-management skills to meet deadlines and emerging priorities. Superior interpersonal skills to interact positively, courteously, and professionally with Vendors and Staff. Excellent organizational, time, and project management skills with an aptitude to multi-task several priorities at one time. Strong verbal and written communications and demonstrated presentation skills. Strategic, creative, and innovative thinking skills with the ability to develop ideas outside of the box. Experience working in a social media focused role. Knowledge and experience with major and emerging social media platforms and supporting software: Instagram, TikTok, and Canva for example. A talent and curiosity in the social media space and a proven ability to develop content and maintain relationships with social media audiences.Availability:Full Time On SiteBenefits:Dental & Medical
Job Title
Social Media Marketing Specialist