Position: Senior Paid Media Manager (Buyer)Company: Consultus DigitalLocation: Toronto, Ontario / HybridCompany Overview:Consultus Digital isnt your average marketing agencywere a performance-first digital transformation partner for SMBs ready to scale. Our Digital Growth Plan is a proprietary strategy framework designed to engineer business growth through smarter marketing and sales execution.We dont run ads for the sake of impressionswe build revenue engines. From creative to conversion tracking, our growth team is obsessed with numbers, strategy, and scale.Were looking for a Senior Paid Media Manager (Buyer) to join our Growth Team and take paid strategy and execution to the next level. This isnt a passive media buyer rolewe want someone who owns the numbers, hunts for ROI, and treats every client dollar like it's their own. If youre a Google and Meta wizard, come build something bold with us.Job title: Sr. Paid Media ManagerTeam: Growth TeamReports to: Head of OperationsManages: N/A (but collaborates cross-functionally with Strategy, Creative, Data & Tech teams)Role Summary:The Senior Paid Media Manager at Consultus Digital is responsible for building, launching, and optimizing paid campaigns across Google Search, Meta, and other performance platforms. Youll work across eCommerce, sports, and B2B brandscrafting media strategies that not only drive clicks but drive profit.This role is for someone who:Thinks like an engineer but writes like a marketer.Can explain CAC, ROAS, LTV, and incrementally in their sleep.Lives in Google Ads and Meta Ads Manager, but doesnt stop at surface-level metrics.Knows that scaling a campaign is both art and science.Bonus if youre a sports nut. You'll love some of the clients we work with.TargetsOutput KPIsBlended ROAS and CAC performance across accountsCost per qualified lead or customer vs targetCampaign velocity (how quickly you go from brief to launch)Budget utilization and pacingUplift in revenue generated from paid media per quarterInput KPIs% of spend under performance tracking (GA4, Meta Events, UTM tagging)# of new campaigns launched monthlyCreative briefs written in collaboration with CreativeAudience segmentation tests runService Level Agreement:24-hour response time on paid media-related client queries (excluding weekends)Key Responsibilities:Paid Media Strategy & ExecutionArchitect and execute paid media strategies across Google Search, Shopping, Meta (IG/FB), YouTube, and emerging platformsUse a full-funnel approach to campaign design: awareness, retargeting, conversionStay on top of algorithm changes, auction trends, and performance leversTranslate business goals into ad account structures and budget distribution plansCampaign Management & OptimizationOwn the setup, A/B testing, and scaling of campaignsMonitor daily performance, flag anomalies, and implement fixesConstantly test new ad creative, audiences, bidding strategies, and placementsPartner with CRO and Analytics teams to align campaign insights with web behaviourClient Collaboration & ReportingBe the paid media expert in client strategy callsPresent data-rich, no-BS performance reportsRecommend pivots or budget shifts based on real-time performanceCollaborate with Growth Strategists to align ads with broader funnel goalsCreative Direction InputBrief creative team on ad angles and performance insightsShare data-informed recommendations to improve hooks, headlines, and CTAsPush for thumb-stopping, scroll-breaking assetsUGC, video, and interactiveRole Requirements:Hard Skills5+ years in paid media (agency or in-house), with proven ROI-driving resultsExpert-level Google Ads & Meta Ads Manager (Search, Performance Max, Shopping, IG/FB)Strong grasp of data analysis (Excel, Google Sheets, Looker Studio, GA4)Deep understanding of marketing math: LTV, CAC, ROAS, MER, etc.Bonus: experience with TikTok Ads, YouTube, Pinterest, or Snapchat AdsStrong understanding of conversion tracking, attribution, and GA4Soft Skills:Detail-obsessed and numbers-firstStrong communicator and team collaboratorComfortable with autonomy and responsibilityLoves testing, iterating, and solving hard performance puzzlesPreferred Background5+ years of paid media experienceSTEM degree or heavy quantitative focus in post-secondary educationExperience with high-velocity industries like eCommerce or sportsFamiliarity with product feeds, catalog ads, and pixel/tag managementExperience scaling accounts with >$100K/month in media spendSalary Range:$80,000 - $105,000 per year plus performance bonuses based on department performancePerks:Comprehensive health benefit package$1000 annual education fundAwesome tech: Macbook computer, phone, etcWFH (Work from Home) ThursFridayWFA (Work from Anywhere) Winters! - January - AprilYoure not just buying mediayoure building high-performance growth engines. Youll work on both internal and client brands, executing paid strategies that drive measurable business outcomes. If you live for data, love testing creative variables, and thrive on turning ad spend into revenue, this is your chance to play a lead role in scaling some of the most exciting brands in eCommerce, sports, and B2B.How to Apply:Directly on our LinkedIn Posting
Job Title
Sr. Paid Media Manager