Job Title

Director, SEOJob Type: Permanent Start Date: ASAP Location: Remote across CanadaYour New RoleLooking for a creative leader to develop and drive clients search strategy. As a key leader on the Marketing Team, the Director, Global SEO will develop SEO Strategy to maintain and grow retail and ecommerce brand visibility in search engines through content, technical SEO, backlinking and conversion rate optimization.What You Need to DoLead the development and execution of a comprehensive SEO strategy aimed at driving high-quality organic traffic, increasing conversions, and acquiring new customers.Effectively communicate the SEO roadmap to executive leadership, outlining project timelines, key milestones, performance metrics, and resource requirements. Provide regular progress updates and ensure achievement of KPIs related to rankings, traffic, leads, and conversions.Continuously update the SEO strategy to align with evolving industry best practices, including advancements in AI and other emerging technologies that influence user behavior and search trends.Monitor and report on competitor SEO performance and strategies, offering insights and benchmarks against top-performing websites.Build and manage a high-performing SEO team, including technical specialists, across multiple regions. Oversee recruitment, onboarding, and ongoing development of team members.Sustain and enhance current search rankings while identifying opportunities to expand into new keyword categories as the product portfolio evolves.Collaborate with the marketing team to design and implement a content strategy that delivers relevant, engaging, and optimized content across platforms.Evaluate the performance of new and existing content to ensure alignment with SEO goals.Provide strategic guidance on content integration across various formats, including video, social media, visual communications, and paid media, ensuring consistency with SEO objectives.Embed SEO best practices throughout the organization by developing guidelines and educating cross-functional teams, including marketing, web, and technical staff.Oversee the technical execution of SEO initiatives, including site architecture, tagging, page speed, core web vitals, and analytics tools.Work closely with marketing and IT teamsincluding design, development, affiliate, and graphical communicationsto ensure seamless implementation of SEO strategies.Develop and execute a backlink strategy to enhance brand visibility and authority in organic search.Manage the companys blog strategy, including content planning, creation, and optimization.Support continuous improvement of the customer journey through SEO-driven insights and enhancements.Conduct competitive analysis to identify opportunities for keyword growth and category expansion, while proactively addressing potential risks to search performance.What You'll Need to Succeed:8+ years in SEO, including all aspects of disciplineRetail Industry experience is a mustProven record of delivering incremental results2+ years managing teamsStrong understanding of website and content architecture and tech stacks (Shopify, WooCommerce, MAGENTO, HTML, CSS, JavaScript)Proficient in key analytics, website and management tools including Google Analytics, Screaming Frog, SEMRUSH, AHREFS.Collaborative and flexibleExcellent communicationWhat You'll Get in Return:You will have the opportunity to work with a talented team of professionals in a dynamic and supportive environment. Client is offering competitive compensation, professional development opportunities, and the chance to make a significant impact on our clients' success.What You Need to Do Now:If you are a proactive and adaptable professional who thrives on new challenges and has a strong interest in integrating enterprise domain knowledge with technology skills, we encourage you to apply.