COMPANY DISCRIPTIONAMI Attachments is a leading North American manufacturer of high-quality attachments for heavy construction equipment, proudly serving the Canadian and U.S. markets. Based in Hawkesville, Ontario, AMI specializes in providing dependable, innovative solutions for excavators, backhoes, and wheel loaders.JOB SUMMARYThe Marketing Manager is responsible for leading the planning, coordination, and execution of all marketing initiatives at AMI Attachments. This role ensures that marketing efforts effectively support the companys strategic objectives, including brand visibility, customer engagement, and event execution.The Marketing Manager is accountable for developing and maintaining brand consistency, managing internal and external resources, coordinating events and tradeshows, and measuring the effectiveness of marketing activities to drive continuous improvement. This role requires strong project management, communication, and leadership skills, as well as the ability to balance strategic planning with hands-on execution.RESPONSIBILITIES:Develop and execute an integrated marketing strategy aligned with company goals and growth targetsOversee and manage all marketing campaigns, product promotions, digital outreach, and brand positioning effortsLead the development of marketing content including website updates, brochures, videos, email campaigns, and social mediaCollaborate with internal teams to support product launches, tradeshows, and dealer engagement initiativesMonitor and report on marketing KPIs, lead generation effectiveness, and campaign ROIGuide and mentor the Event and Marketing Coordinator, ensuring seamless planning and execution of company events, tradeshows, and internal communicationsManage external marketing partners (agencies, designers, printers) and ensure projects meet brand standards and deadlinesConduct market research and competitive analysis to inform strategy and positioningManage marketing budgets, timelines, and resource allocationUphold and evolve the AMI brand identity across all communication channelsSupport internal communication efforts to align employees with company values and directionQUALIFICATIONS:Bachelors degree in Marketing, Communications, Business, or a related field35+ years of marketing experience, with at least 12 years in a leadership or management roleProven ability to plan and execute marketing campaigns with measurable resultsStrong understanding of B2B marketing, digital tools, and content developmentExperience with CRM and marketing automation platforms is an assetExcellent communication, project management, and organizational skillsCreative mindset with an eye for detail and brand consistencyPrevious experience working in a manufacturing or industrial sector is a strong assetWORKING CONDITIONS: Full-time, Monday to Friday Occasional travel required for tradeshows, events, and site visitsPlease Note:We are not accepting unsolicited assistance from recruitment agencies or headhunters for this posting. All resumes submitted by external recruiters without a formal agreement in place will be considered the property of AMI Attachments and will not be subject to any referral fees.
Job Title
Marketing Manager