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Job Title


Business Development Specialist, Sport & Major Events


Company : Discover Saskatoon


Location : Saskatoon, Saskatchewan


Created : 2025-06-05


Job Type : Full Time


Job Description

About Discover Saskatoon:Discover Saskatoon is the destination marketing and management organization (DMMO) for Saskatoon, focused on elevating the citys profile as a premier destination for leisure, sport, and business events. We drive economic impact by attracting visitors, securing events, and fostering industry collaboration that grows our vibrant visitor economy.We are seeking an energetic, strategic, and passionate individual to join our team as the Business Development Specialist, Sport & Major Events. If youre a sales leader, excited by sport tourism, event attraction, and building partnerships that drive real impactthis is your moment.Position SummaryAs the Business Development Specialist, you will lead Saskatoons sport and cultural event attraction effortsresearching, qualifying, and converting leads into successful bid opportunities. Your work will ensure Saskatoon remains a competitive and compelling host city across provincial, national, and international event landscapes.You will also play a critical role in the advancement of Discover Saskatoons Legacy Program, which connects events to community impact and economic sustainability.Reporting to the Manager, Business Development, this role is ideal for a proactive, network-oriented professional with experience in sport tourism, sales, or event management.Key ResponsibilitiesLead Generation & BiddingResearch and qualify leads for sport and cultural events.Develop RFP responses and bid proposals with creativity and precision.Represent Saskatoon at industry events, FAM tours, and site visits.Partnership DevelopmentCultivate relationships with local, provincial, and national sport organizations.Serve as liaison between venues, universities, hotels, and rightsholders.Contribute to the Saskatoon Sport and Major Event Committee and other key forums.Sales Support & Event StrategyOrganize sales missions and tradeshow attendance.Provide event hosting support and help coordinate logistics for key clients.Contribute to content and marketing collateral that supports event attraction.Legacy Program & ImpactLead the implementation of the Discover Saskatoon Legacy Project for Sport.Drive event strategies that prioritize long-term community and economic outcomes.Support internal evaluation of impact metrics and success indicators.Reporting & CRM ManagementTrack all lead activity in Discover Saskatoons CRM (Simpleview).Submit monthly reports detailing pipeline progress and event opportunities.Monitor competitive insights and trends in sport and event tourism.What You BringYou are a dynamic, detail-oriented professional who thrives in a fast-paced, high-performance environment. Youre highly organized, self-motivated, and energized by the opportunity to turn potential into impact. You bring:3+ years in sales, sport event management, or tourism business development.A strong understanding of the Canadian sport and major event landscape, including rights holders, bid processes, and legacy impact.Excellent project management and time management skills, with the ability to juggle multiple priorities under pressure.Outstanding interpersonal and communication skills youre equally confident leading a room or fine-tuning the details behind the scenes.A solutions-driven mindset and the ability to build strong relationships with internal and external stakeholders.Confidence navigating tight deadlines and the agility to adapt quickly you keep pace, stay focused, and bring others with you.A collaborative spirit and a passion for growing Saskatoons reputation on the national stage.Why Discover Saskatoon?We are building a destination cityand you will shape its future.We work with passion, agility, and purpose.Youll be part of a collaborative, values-aligned team where leadership is encouraged at every level.We provide a competitive total compensation package including: omarket-aligned salaries ogenerous paid time off oemployer-sponsored health, drug, dental, vision, & life insurance coverage opaid parking omatching RRSP contributions oprofessional development opportunities oother perks including free passes to local events, new experiences, and many otherAdditional Information:This position is based in-office, in Saskatoon, Saskatchewan with local, provincial & international travel required.This position is based on 37.5 hours per week, Monday through Friday, though may require some evening and weekend work, depending on project and event needs.How to ApplyPlease submit your cover letter and resume to by Monday, June 16, 2025, at 5:00 pm CST.We thank all applicants for their interest but only those being interviewed will be contacted.Any information submitted will be managed with the strictest of confidentiality.