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1 day ago Be among the first 25 applicantsCompany OverviewPearl West is not your typical consumer brand company. We own and operate a growing portfolio of high-performance e-commerce brands with a combined revenue of over $40Mand were scaling fast. Think of us as a mini-Unilever meets private equity, but with a startup mindset and a performance-obsessed culture.Head of GrowthCompany OverviewPearl West is not your typical consumer brand company. We own and operate a growing portfolio of high-performance e-commerce brands with a combined revenue of over $40Mand were scaling fast. Think of us as a mini-Unilever meets private equity, but with a startup mindset and a performance-obsessed culture.With a centralized shared-services model across growth, media, creative, product, and ops, were engineered for speed and designed to scale. Our mission? Build unforgettable brandsand exit them at their peak. Our team includes operators from Goli Nutrition and other 9-figure e-commerce successes, backed by a founder with 17+ years in the game.This is not a politics-first cultureits a performance-first culture. We value clarity over chaos, speed over discussion, and results over theater.Role OverviewWere hiring a Head of Growth to architect, lead, and scale our full-funnel growth strategy across Pearl Wests brand portfolio. This role will own customer acquisition, performance marketing, funnel optimization, and creative testing across platforms like Meta, Google, TikTok, and emerging channels (e.g., TikTok Shops).You will lead a small, high-output growth team and collaborate closely with product, creative, media, and analytics to maximize CAC:LTV ratios, scale campaigns profitably, and directly impact each brands P&L.This is a full-time, remote-first leadership role with high ownership, autonomy, and equity upside.Key ResponsibilitiesLead all paid media initiatives across Meta, Google, TikTok, and other platforms, focusing on scaling revenue while improving CAC and ROASOwn and evolve creative testing systems by collaborating with the in-house creative team to develop high-impact ads informed by performance insightsOptimize full-funnel performance (landing pages, upsells, checkout flows) to increase conversion rates, AOV, and retentionSet and manage growth KPIs across brandsROAS, CAC, LTV, retention, conversion rateswhile driving budget efficiency and scaling smartLead a multidisciplinary team of media buyers, creatives, and growth analysts with clarity, accountability, and urgencyDrive experimentation and testing culture across paid media, CRO, and growth loopsrapidly iterate to find high-ROI tacticsCollaborate with product, creative, and brand leads to ensure alignment between growth strategies and broader business objectivesIdentify new growth channels and platforms, staying ahead of trends in eCommerce, short-form media, and conversion funnelsKey Performance Indicators (KPIs)Customer Acquisition Cost (CAC) Reduce blended CAC by 20% over two quartersReturn on Ad Spend (ROAS) Maintain or exceed 3x average across paid mediaLTV:CAC Ratio Improve ratio to 4:1 for core customer cohortsConversion Rate Optimization (CRO) Increase CVR by 15% in 90 days across landing pages and funnelsCreative Testing Velocity Launch and evaluate 10+ new ad creatives per weekSuccess Benchmarks (30-60-90 Days)First 30 DaysAudit all active campaigns and funnels across brandsIdentify quick-win optimizations and present a 90-day growth roadmapEstablish performance benchmarks and growth KPIsFirst 60 DaysLaunch new creative testing system in coordination with in-house teamBegin scaling winning campaigns on Meta and TikTokImplement first round of funnel optimizations based on data analysisFirst 90 DaysAchieve meaningful lift in blended ROAS and CVRBuild out quarterly forecasting model for each brandPresent growth roadmap for next 6 months, including team and tool recommendationsRequired Skills & QualificationsMust-Have Skills:Proven track record scaling paid media campaigns with budgets exceeding $500K/monthDeep knowledge of Meta Ads, TikTok Ads, Google Ads, and attribution frameworksMastery of performance ad creative strategy and testing methodologiesStrong background in conversion rate optimization and funnel diagnosticsAbility to interpret data and turn insights into action across creative and mediaNice-to-Have Skills:Experience in high-growth DTC or eCommerce brandsFamiliarity with TikTok Shops, influencer-driven growth, or affiliate mediaProficiency with analytics tools (GA4, Triple Whale, Mixpanel, or Northbeam)Experience & Education:5+ years in growth marketing, paid media, or digital acquisitionPrior experience in performance-first environments with P&L ownershipBachelor's degree not requiredexecution and outcomes matter moreWho Should Apply? Apply if you:Have personally scaled campaigns that moved revenue and crushed ROAS goalsThrive in high-autonomy, high-expectation environmentsKnow how to balance creative intuition with analytical rigorWant to own growth across multiple brands and drive exits Do not apply if:Youre uncomfortable being accountable for aggressive growth metricsYouve never owned CAC or ROAS at scaleYou prefer long meetings to fast experimentsWhy Join Us?Growth & Career Development: Lead strategy across multiple 78 figure brands with exit potentialWork Culture & Environment: Fast-paced, no-fluff, outcome-driven environment where you own your numberCompensation & Benefits: Competitive base salary, performance-based bonus, and equity upsideUnique Perks: Full ownership over growth, flexible remote work, access to elite operators and capitalCompensation & BenefitsSalary Range: Competitive, based on experienceBonus/Commission Structure: Performance bonus + equity participationWork Arrangement: Remote-first with optional hybrid collaborationHealth & Wellness Benefits: Medical, dental, vision, and mental health supportAdditional Perks: Learning & development stipend, wellness budget, flexible PTO, access to creative testing and media budgetsApplication ProcessStep 1: Submit resume and a brief write-up on your most successful growth campaignStep 2: Interview with COOStep 3: Final round with the CEO and leadership teamPowered by JazzHRkHsQOoLTloSeniority levelSeniority levelDirectorEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesInternet PublishingReferrals increase your chances of interviewing at Pearl West by 2xSign in to set job alerts for Head of Growth roles.Faculty, Marketing Management - Digital MarketingBurnaby, British Columbia, Canada 1 month agoBurnaby, British Columbia, Canada 1 day agoDirector - Sales Consumer Health (Public Sector)Head, Division of Pediatric Cardiology - BC Childrens Hospital & University of British ColumbiaLocal Department Head - Emergency Department - Ridge Meadows HospitalMaple Ridge, British Columbia, Canada 3 months agoLocal Department Head - Emergency Department - Royal Columbian Hospital, Eagle Ridge HospitalNew Westminster, British Columbia, Canada 3 months agoSpecialist Program Management - Asset ManagementBurnaby, British Columbia, Canada 2 weeks agoSenior Specialist, Member Communications (18-month contract)South Surrey, British Columbia, Canada CA$75,000.00-CA$90,000.00 2 weeks agoBurnaby, British Columbia, Canada 1 month agoBurnaby, British Columbia, Canada 5 days agoSurrey, British Columbia, Canada 1 day agoBurnaby, British Columbia, Canada 1 week agoContent Marketing Social Media SpecialistRichmond, British Columbia, Canada 3 weeks agoWere unlocking community knowledge in a new way. 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