Job Title

Head, Marketing - AIR MILES (14-month contract) page is loadedHead, Marketing - AIR MILES (14-month contract)Apply locations Toronto, ON, CAN time type Full time posted on Posted 7 Days Ago job requisition id R250013930Application Deadline:06/29/2025Address:250 Yonge StreetJob Family Group:MarketingThe AIR MILES Reward Program is one of Canadas most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canadas oldest bank and the 8th largest in North America with more than 12 million customers globally.Position Overview:As a member of the AIR MILES Executive Leadership team, the Head, Marketing for AIR MILES leads the Marketing function across partner, program and brand. Teams across marketing include Brand + Campaign Execution, Partner Marketing, Collector Engagement + Lifecycle plus centres of excellence to support marketing including Voice of the Collector, and Creative Agency. Head, Marketing for AIR MILES drives the overall marketing strategy across all Lines of Business, Ways to Earn and Partners including travel and Rewards. With a mix across the marketing funnel from mass brand awareness through event based marketing + performance marketing.Leads the teams to build a plan to cohesively position AIR MILES from strategy, creative design and execution, acquisition to the Program through Onboarding, instore, promotions, and using Collector research in the design and delivery of a seamless digital experience across the AIR MILES Reward Program (AMRP) and Sponsor channels.Develops and implements the marketing strategy, monitoring key metrics to track marketing's contribution to the achievement of business goals and strategies and monitoring the marketing budget required to execute marketing strategies.Responsibilities:Sets the overall vision and approach to marketing across all touchpoints of AIR MILES for CollectorsLeads the team in development of marketing strategies and the implementation of these plans to support achieving the one-to-three-year respective business objectives.Lead the team to develop a brand strategy designed to create awareness and consideration with non-Collectors and reinforce engagement with positive social proof to existing Collectors.Lead strategy and marketing relationships for Partners across the program inclusive of all Tiers of partnersLead strategy and marketing relationships for Travel across the program including acquisition and bookingOwnership of Collector Metrics across organizational scorecard including reporting back to President with action plans based on performance against KPIsVoice of the Collector at the Executive table to aid in supporting growth and driving the strategy of the Air Miles program longer termActs as the organizational spokesperson for marketing within the Loyalty space and PR communicationsOversite and leadership of a high performing SLT team with the ability to grow and develop talentLeads and supports integration of marketing in an evolving way of working with critical integration points with Data, Strategic Partnerships and Marketing OperationsLeads the team in Improving the health and growth of the Collector base through targeted acquisition and onboarding to maximize program value. Includes acquisition, onboarding, amplification of Sponsors and Rewards offerings, tiered recognition and benefits, and mass promotions.Integrates AMRP within the Sponsors physical and digital environment (in-store merchandising, digital assets, front-line engagement.Creates the vision for and executes the delivery of a seamless digital experience within AMRP and across partner (Sponsors, Rewards) channels. Includes online, mobile, partner integration, the gamification platform and promotional platform.Uses research, user experience and customer journey mapping insights and tools to influence and inform the design of the program experience, including offers, rewards, and digital experience.Recommends, oversees, and monitors budget and resources to ensure alignment to business objectives, strategies and plans as required.Works with other members of the senior leadership team to ensure that consumer intelligence is incorporated and leveraged in strategy and plans, and in the marketing strategies and plans developed to support these business goals.Provides strategic leadership and requirements for marketing analytics and insights to drive evaluation and execution of campaigns.Acts as a point of escalation and Strategic owner for creative PR and other marketing agencies as requiredQualifications:Undergraduate degree (Marketing or Communications preferred)Minimum 15 years of related work experienceDigital experience, either in agency or client-side rolesExperience leading and developing senior-level employeesAbility to leverage a deep understanding of branding, positioning, marketing communications, segmentation, consumer insights and research methodologiesExcellent interpersonal and diplomacy skills with ability to communicate effectively with senior management and peersStrong leadership and coaching skills in leadingExceptional strategic thinker and project leadership skills with demonstrated success in developing and implementing sound marketing strategies with clearly defined goals and objectives.Exceptional leadership and management skills; ability to drive a 'service excellence' culture through an organization and motivate an effective marketing team within a respected and entrepreneurial environment.Possess the ability to assimilate into the culture of the organization and work effectively as a business partner with the senior management teamDemonstrated experience in evolving strategic positioning to support business needsExcellent oral and written communications skillsVery strong analytical and problem-solving skills and an ability to assimilate a large amount of information for purposes of identifying value-added observations.Ability to manage in unstructured situations with innovative and creative thinking and able to multi task and thrive in a rapidly changing environmentAbility to influence and gain credibility with very senior stakeholdersPlease note the target base salary range for this specific position is noted as a range from $175,000 CDN to $195,000 CDNSalary :Pay Type:SalariedThe above represents AIR MILES pay range and type.Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents AIR MILES expected target for the first year in this position.AIR MILES total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. AIR MILES also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: UsThe AIR MILES Reward Program is one of Canadas most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canadas oldest bank and the 8th largest in North America with more than 12 million customers globally.As a member of the AIR MILES team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one for yourself and our customers. Well support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, well help you gain valuable experience, and broaden your skillset.To find out more visit us at .AIR MILES is committed to an inclusive, equitable and accessible workplace. By learning from each others differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.Note to Recruiters: AIR MILES does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to AIR MILES, directly or indirectly, will be considered AIR MILES property. AIR MILES will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.About UsThe AIR MILES Reward Program is one of Canadas most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. This activity powers an unmatched data asset that, along with world-class analytics and marketing capabilities, enables clients to accelerate their marketing activities and ROI. Its the only loyalty program of its kind to give collectors the flexibility and choice to use Reward Miles on aspirational rewards such as merchandise, travel, events and attractions, or instantly on everyday essentials, in-store or online, through AIR MILES Cash at participating partner locations. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canadas oldest bank and the 8th largest in North America with more than 12 million customers globally. #J-18808-Ljbffr