Job Title

Virtual Gurus is a well-established scale-up providing a Talent-as-a-Service platform to organizations that require fractional help with their administrative functions. Were proud of what makes us different a crazy strong social mission to provide fairly-paid opportunities to individuals from traditionally underrepresented communities.Were looking for a passionate, creative team member whos excited to stay ahead of content trends and eager to join a team thats rewriting the future of work.At Virtual Gurus, were not just building another virtual assistant platform were creating a whole new category that combines human talent and AI to help businesses scale smartly.Whether its flexible virtual assistant services or 24/7 conversational AI, our solutions support thousands of entrepreneurs, small teams, and enterprises across North America.Were growing fast, launching new products, and expanding into new industries and content is at the heart of it all.Were looking for a Content Manager to own the full content lifecycle: from strategy and SEO to production, publishing, and amplification. If youre a builder, someone who loves experimenting, moving quickly, and making an impact, youll thrive here.What Its Like to Work HereMove Fast, Make Things HappenWere a lean team that gets it done. Youll have autonomy, accountability, and visibility. Ideas dont sit in decks they get shipped.Smart + HumanWe blend AI with people, and we expect the same in our team: strategic thinking, emotional intelligence, and bold creativity.Real Impact, Real UsersWhether youre writing about delegation or AI, your content will reach business owners and decision-makers solving real-world problems.A Social Mission That MattersWere not just here to grow were here to make a difference. We prioritize fairly-paid work for people from traditionally underrepresented communities. We walk the walk when it comes to justice, equity, diversity and inclusion.Key Responsibilities:Strategy & PlanningCollaborate with the VP of Marketing to build and maintain the content roadmap and calendarAlign content efforts with campaigns, buyer journeys, and SEO opportunitiesIdentify high-impact topics, keywords, and content formats to serve our diverse audienceDevelop detailed content briefs and frameworks that set internal and external creators up for successContent Creation & OversightWrite clear, standout content across formats: blog posts, landing pages, thought leadership, video scripts, case studies, emails, and moreCollaborate with freelancers, AI tools, and internal stakeholders to scale production without sacrificing qualityDistribution & AmplificationWork with the broader marketing, social, and paid media teams to extend content reachSupport PR with messaging that ties our content to timely industry conversationsExperiment with creative formats like short-form video, carousels, and interactive contentPerformance & IterationTrack and report on SEO, engagement, and conversions using tools like Surfer SEO, GA4, and HubSpotContinuously optimize and repurpose top-performing contentShare performance insights to shape and refine the overall content strategyTools You'll Likely UseContent & SEO: Surfer SEO, Ahrefs, Semrush, ChatGPTCMS & Publishing: WordPress, HubSpotVideo & Visuals: Descript, CapCut, Canva, Figma (basic use)Analytics & Reporting: GA4, HubSpot, Looker StudioHow do you know if this role is for you?Youre a storyteller at heart but youre also strategic, using data and audience insights to shape content that drives real results.You thrive in fast-paced environments where no two days look the same, and you're excited by the opportunity to build, test, and iterate.Youve led or contributed to content strategies that align with business goals and know how to connect content to outcomes (not just clicks).You bring 35 years of experience in content creation, marketing, or communications ideally in a dynamic or cross-functional environment.You're just as comfortable writing a sharp thought leadership piece as you are tweaking a landing page for conversion.You have experience working cross-functionally with marketing, product, sales, or even PR teams to create cohesive narratives.Youre confident working with AI tools, SEO platforms, CMS systems, and analytics dashboards or quick to learn if not.You want your work to have purpose you're drawn to organizations with a social mission and a clear sense of values.You care about inclusion and equity and want to help shape messaging thats representative and humanWhats in it for you?Competitive salary plus performance bonusEmployee stock option planHealth, dental, and insurance benefitsHybrid flexibility (up to 50% remote collaboration)Fun team culture, regular team events, and flex timeA comfy office vibe more beanbag than boardroomA meaningful role in a mission-driven companyWe look for people who are passionate, not content to let things happen; show empathy towards clients and virtual assistants and not operate from a place of solitude without asking questions; who are diligent in their work, but not controlling; and work to show a high level of competence without trying to achieve perfection.Belief in our social mission fuels us to deliver exceptional experiences to clients, so we cancontinue to provide opportunities to our virtual assistants. We walk the walk on justice, equity, diversity and inclusion; in support of our social mission, candidates who identify as Indigenous, Black, Person of Colour, Woman and/or 2SLGBTQIA+ will be given preference in the selection process [s16(1) CHRA]. Learn more at thevirtualgurus.com | Twitter | Facebook | Instagram | LinkedIn.