Job Title

We are seeking an experienced and creative Senior Theatrical Film Marketing Manager to join our dynamic team. This role will be instrumental in developing and executing comprehensive marketing strategies for theatrical film releases across Canada, with a focus on integrating paid media, promotions, social media, and cross-functional synergies.Key job responsibilitiesKey Responsibilities :1. Participate in the development and implementation of holistic marketing strategies for theatrical film campaigns2. Create and implement effective social media strategies to support overall marketing efforts3. Implement paid media planning and buying, ensuring optimal reach and engagement across various channels4. Develop and execute innovative promotional campaigns, including partnerships, events, and experiential marketing initiatives5. Foster cross-functional synergies, collaborating with PR, creative, digital, and distribution teams to ensure cohesive marketing efforts6. Analyze campaign performance across all channels, providing actionable insights to optimize strategies7. Manage relationships with key stakeholders, including media partners, agencies, and industry influencers8. Stay current with emerging trends and best practices in film marketing10. Develop and manage marketing budgets for theatrical campaigns11. Coordinate with international teams to align global marketing efforts for major releasesBASIC QUALIFICATIONS4+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completionBachelor's degree or equivalent industry experience in Marketing, Business Analytics, Statistics, Data Science or related field4+ years of experience in entertainment analyticsProven track record of using data analytics to drive marketing decisionsExperience with industry research tools (Comscore, NRG, etc.)Strong proficiency in data visualization and presentation toolsAdvanced Excel skills and experience with data analysis toolsPREFERRED QUALIFICATIONSExperience with SQL, Python, or R for data analysisBackground in theatrical distribution or exhibitionKnowledge of Canadian media landscape and theatrical market dynamicsExperience with marketing mix modeling and attribution analysisDemonstrated success in applying research insights to marketing strategyComfortable presenting findings to large rooms full of internal stakeholdersAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. #J-18808-Ljbffr