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Job Title


Director, Canada eCommerce


Company : Dyson GmbH


Location : Toronto, Ontario


Created : 2025-06-19


Job Type : Full Time


Job Description

Dyson is a global technology enterprise. Were growing fast and our ambition is huge more categories, more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where weve been recognized as one of the top employers to work for.In recent years, weve expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores.We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.About the Role :Set the vision for Dyson Canada Direct Ecommerce through both existing and new channelsJointly with Canada and Regional Direct Leadership, translate the long-term strategy of the Canadian business and Dysons Regional Direct Strategic priorities to define and drive a 5-year direct strategy.Be a visible and inspiring leader, championing to bring the direct strategy to life and building and maintaining momentum behind it. Motivate both Direct Ecommerce and other supporting partner functions, both local and regional, to get drive the strategy and achieve goals.Create and galvanize people behind clear strategic plans that fully capitalizes on direct opportunities while growing overall market profitability long-term and protecting the Dyson brand.Develop plans and an efficient trading process and deliver direct sales volume and revenue commitmentsDevelop plans that are consistent with the strategy and across all dimensions of the business (commercial, financial, operational, people) and point towards our goals.Work collaboratively with relevant teams to ensure that the organization is equipped with the right infrastructure (people, processes and systems) to deliver annual direct sales volumes through existing and new channels.Be a role model of ownership and accountability to commitments. Deliver monthly sales volumes as forecasted and communicate variances. When commitments are not met, proactively diagnose root causes and implement strategies to course correct.Own the direct business P&L and drive the business to relevant target(s), including overall performance and planned sales volumes (annual, monthly, etc.).Deliver the direct strategy through close collaboration with all business functionsDrive first class execution of Direct Ecommerce and Dyson Group BU relevant strategies and activities through dysoncanada.ca.Lead and influence cross-functionally to ensure collaborative delivery of direct strategy, working particularly closely with :Sales (National Accounts, Field Sales, and Demonstration)Marketing (Media, Brand, and Category)Customer Service (Contact Center and Technical Services)Logistics and FinanceOther local or regional functionsBalance execution of preconceived plans with agility to respond to real time market and consumer dynamics.As the owner of the site, ensure high standards for our consumer journeys through the right combination of Dyson guidelines and assets, and data-driven local relevance.Build the team and capabilities needed to set the direct business up for future successIn partnership with Regional Direct Leadership, review resource and capability requirements in direct and cross functional teams.Drive continuous review and development of capabilities and other commercial opportunities required to continue the expansion of direct and deliver long term growth.Proactively influence the agenda by engaging with the regional and global Direct leadership team; share own market findings, explore new ideas, and borrow inspiration from other markets and industries.About You :10+ years of strong e-commerce and digital marketing experienceData driven site merchandising and consumer journey optimization.Understanding of the digital media landscape, mechanics and leversUnderstanding of CRM / email / database acquisition strategiesAffiliate management (eBay, other digital retailers)Experience leading in an e-commerce environment, both branded sites and third-party platformProven delivery of sales results with a premium brandBudget management and financial expertiseDeep understanding of customer experience and behaviorsUnderstanding of the complexity of market dynamics and its implicationsCan credibly understand and be a thought leader across ecommerce infrastructure, e.g. logistics, warehousing, supporting IT platforms, media strategies, etc.Demonstrated strategic and business planning capabilityBudget management and financial expertiseEvidence of success in complex, matrix and entrepreneurial environments is keyExcellent influencer with the ability to inspire, align and engage multiple teams without exercising direct authorityStrong leader capable of developing a vision, drawing on multi-disciplinary perspectives, obtaining buy-in across the business, and driving collaborative executionExcellent ability to build relationships at all levels of the organization, locally and globallyEnergized by thinking differently, delivering change, and diplomatically challenging the normSuccessful experience working across the spectrum of strategic to executional, and comfortable with hands-on deliveryComfortable with ambiguity but able to build structure and claritySelf-starter who is proactive and has an owners mindset, sees things through to completionUncompromising ethics and integrityHaving worked in entrepreneurial contexts is a plusThird party platform direct experience is a plusMust be able to occasionally travel and work both within and outside Canada.At Dyson, how we reward you is linked to our high-performance culture. But its about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life youre in and the moments that matter.Dyson Matching RSP contributionsCompany Paid Life Insurance and Accidental Death and Dismemberment (AD&D)Short-Term and Long-Term DisabilityEmployee Referral ProgramGenerous Dyson Product DiscountsCompetitive Paid Time Off including Floater Holiday, Sick, and Vacation TimeGenerous Maternity Leave ProgramEmployee Assistance ProgramDyson is an equal opportunity employer. We know that great minds dont think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.Dyson is committed to the full inclusion of all qualified individuals. As part of this commitment, Dyson will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact Americas Talent Acquisition at (emailprotected)Dyson likes to support local businesses. Thats why we sponsor Bath Rugby, a sports team in the south-west England city where James Dyson invented dual cyclone technology.J-18808-LjbffrCreate a job alert for this search #J-18808-Ljbffr