Job Title

We are Hale.We created Hale to be better.We work with DTC businesses that are ready for change.We partner with consumer focused businesses poised for transformation, empowering them to experience growth, discover new directions, and reach the next level of their success.We streamline processes to maximize results. Our efforts drive measurable and significant revenue growth through comprehensive media strategies.Our teams maintain a limited number of relationships, choosing our partners based on specific criteria. We are selective about who we work with so that we can create change for those who want it most.The Role.Were hiring a Director, Performance Organic to lead our organic marketing efforts across SEO, CRO, web, social, email, and more. This is a high-impact role for a digital performance leader who knows how to build strategies that win and support the teams that bring them to life.Youll lead a hybrid team of full-time employees and flex experts to deliver excellence in every channel. You'll also help shape the future of Hales digital innovation, especially when it comes to integrating AI into how we think, operate, and perform.In other words, were looking for someone whos part strategist, part operator, part builderand all-in on results.The Responsibilities.The short version: Lead our Organic team. Set the strategy. Own the work. Drive performance. And have some fun doing it.The longer version:Team Leadership & Culture: Build and lead a multidisciplinary team across SEO, CRO, social, web, and email. Create a culture of excellence, accountability, and constant improvement.Organic Channel Strategy: Develop and oversee organic strategies that move the needle. Includes SEO roadmaps, CRO testing, lifecycle email programs, and full-funnel web enhancements.Hands-On Execution: Stay close to the work. Support your team in executing technical audits, optimization plans, testing, and content strategies.AI & Innovation: Lead Hales thought leadership on AI. Explore and implement innovative tools and automations that drive efficiency and impact.Social Media Strategy: Lead strategy for owned web properties. Guide social media direction using audience insights, platform behaviours, and content trends.Email Marketing Leadership: Own the email channel. Oversee segmentation, automations, campaign performance, and retention strategy.Measurement & Performance: Build KPI frameworks. Translate data into insight. Connect organic efforts to business results.Project Quoting & Profitability: Scope organic projects, model resources, and ensure margin health and delivery precision.Partnership & Collaboration: Work hand-in-hand with client services, strategy, paid media, and creative to drive cohesive performance.The Qualifications.Do you have 8+ years in digital marketing with deep expertise in SEO, CRO, and web optimization?Have you led cross-functional teams, including both full-time and freelance contributors?Can you point to the strategies youve built that directly improved performance outcomes?Are you fluent with GA4, Search Console, SEMrush, Tag Manager, Hotjar, Optimizely, Looker Studio, Klaviyo, Wordpress, Shopify or similar tools?Exposure to development processes and teams, including architectural planning, agile methodologies, and associated tools and systems..Are you exploring how AI can power better, faster, or smarter work?Do you understand the role of social media, email, and owned web in driving organic growth?Are you confident in managing resources, communicating across teams, and keeping projects moving forward?Do you thrive in a high-performance culture that values results and accountability?The Perks.A refreshingly honest and real culture.Good people who enjoy what they do and who they do it for.A-players that are focused on moving the needle for their clients and themselves.A focused, experienced, and innovative team that thrives on collaboration.Opportunities to shape the future of a growing agency.Competitive compensation and benefits package, including:Competitive salary Fair pay based on your experience, skills, and value.Commission Earn commission based on your individual contributions and results.Profit Sharing When the company succeeds, you benefit.Fully funded benefits Full coverage for health, dental, and vision at no cost to you.Flexibility to work in a way that empowers your best performance, at home, in-office or both. We support an adaptive, agile work-life balance.Ready to help us redefine better?Send your resume, LinkedIn profile and a short note about why youre the perfect fit for Hale Digitals Director, Performance Organic role to joinus@wearehale.com. Hale welcomes applications from all qualified individuals. Were committed to employment equity and diversity in the workplace, and welcome applications from all individuals, including but not limited to members of visible minorities, persons of any gender identity or expressions, or any sexual orientation, Aboriginal persons, and persons with disabilities.Hale is an equal opportunity employer and vows to make any necessary disability-related accommodations, upon request, throughout the entirety of the recruitment and selection process. Need support in your application? Just let us know.