Job Title

Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion talent and curiosity and provide them with the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you doCOMPANY :Founded over 175 years ago Labatt is one of Canadas founding businesses and its leading brewer. We are proud of our history and our heritage in Canada and we remain committed to brewing greattasting highquality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser Bud Light NTRL Michelob Ultra Corona Stella Artois and many more. Through our broad portfolio we are truly a national brewer with over 3600 employees a portfolio of more than 60 quality beers and beyond and 10 breweries from coasttocoast we are proud to serve Canada and the communities we call home.JOB RESPONSIBILITIESReporting into the Sr. Strategy & Insights Manager to identify brand growth opportunities by deeply understanding Canadian consumers their behaviors and attitudes.Support the development of brand portfolio strategies that leverage consumer insights to inform brand positioning and drive longterm growth.Partner with brand and innovation teams to identify key learning needs and translate these into actionable research plans.Lead the development and execution of research initiatives focused on brand health tracking advertising effectiveness and innovation performance.Synthesize brand and consumer insights from various sources (e.g. brand tracking consumer segmentation campaign evaluations) to guide strategic decisionmaking.Develop compelling presentations and reports that clearly communicate insights and strategic recommendations to internal stakeholders.Build and maintain strong relationships with research partners and manage the quality and delivery of insights on a project basisStay informed of industry trends and consumer shifts to proactively identify emerging opportunities for the brand.JOB QUALIFICATIONSA University Degree in Business or related fieldMinimum 45 years of experience in market research with a focus on brand consumer insights or innovation researchPrevious experience in an agency or consultancy setting is strongly recommended.Extensive knowledge of qualitative and quantitative research methodologies / techniquesUnderstanding of marketing processes : brand strategy campaign development consumer segmentation and media effectivenessProven ability to manage complex research projects and translate data into actionable insightsExcellent presentation skills capable of delivering insights to senior and diverse audiencesStrong leadership & negotiation skills to deal effectively with senior managers and a wide variety of external stakeholders with differing agendasWHY LABATT :As one of Canadas Top 100 Employers Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet lifes moments dream big to move our industry forward and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.EQUAL OPPORTUNITY EMPLOYERAt Labatt Breweries of Canada we are an equal opportunities employer and we are committed to maintaining a welcoming safe and inclusive environment for every person regardless of age race ethnicity nationality sexual orientation gender identity and expression religion neurodivergence or disability status.REQUIRE ADDITIONAL ASSISTANCELabatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment email communication you receive as part of the application or onboarding process will come from email address. If you have any questions or concerns please email the recruitment team atCONTACT USFollow us :Instagram @ labattbreweriesLinkedIn @ Labatt Breweries of CanadaCorpEngCommRequired Experience :ManagerKey SkillsMarketing,Data Visualization,Tableau,Customer Segmentation,Microsoft Powerpoint,Investment Banking,Strategic Planning,Financial Modeling,Customer relationship management,Management Consulting,Google Suite,AnalyticsEmployment Type : Full-TimeExperience : yearsVacancy : 1Create a job alert for this searchManager Strategy Toronto, Ontario, Canada #J-18808-Ljbffr