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Meet BenevityBenevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. Were also one of the first B Corporations in Canada, meaning were as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!The Senior Demand Generation Manager plays a pivotal role in driving strategic marketing initiatives to support Benevitys global Enterprise go-to-market (GTM) efforts. This leader is responsible for creating high-impact, high-converting pipelines through expertise in Enterprise Account-Based Marketing (ABM) and collaboration across teams to meet shared revenue objectives.Overseeing a specific portfolio, the Senior Demand Generation Manager will design and execute comprehensive, full-funnel demand generation strategies to engage target audiences, drive conversions, and grow pipeline. Success in this role requires managing multiple campaigns simultaneously with precision and aligning GTM and ABM strategies to broader organizational goals in close partnership with senior leadership.The Senior Demand Generation Manager ensures all demand generation and ABM efforts contribute to new client acquisition while fostering growth within existing accounts, creating a meaningful impact across the business.What youll do:Strategic Enterprise MarketingDevelop and execute advanced demand generation strategies with a strong ABM focus to drive full-funnel pipeline growthAlign GTM and ABM initiatives with company-wide goals, prioritizing revenue growth and pipeline generationCollaborate with senior leadership to refine demand generation and ABM approaches, adjusting for optimal impactDevelop and manage campaigns, targeting various parts of the funnel. Campaigns should be outcome-focused, netting positive client experiences and growth for the businessCollaboration with Product Marketing (PMK) and Channel OwnersLeverage foundational GTM components (e.g., messaging, positioning, TAM) provided by PMKPartner with PMK to create high-impact, ABM-informed strategies that meet revenue and pipeline targetsCollaborate with channel partners to identify the most optimal channel mix for the audience, managing holistic efficiency and growth metricsOwnership of TargetsOwn pipeline target and campaign-related metrics, including ABM-specific KPIs.Responsible for generating quality pipeline that converts into revenueMonitor and report on progress regularly, using insights to make strategic adjustments for target achievementLeadership in Core MeetingsLead GTM meetings with a focus on ABM integration, collaborating with marketing, content, events, and paid media teamsEnsure cross-functional alignment, driving strategic decisions that leverage both demand generation and ABM insightsGTM with Cross-DepartmentsDrive collaboration across Sales, Marketing, Enablement, and Product teams, infusing ABM strategies into GTM effortsProvide a comprehensive view of top-of-funnel activities and how they support bottom-of-funnel (BOFU) outcomesDriving Collaboration and AccountabilityFoster strong interdepartmental relationships to ensure seamless GTM and ABM executionServe as a central point for all GTM and ABM activities, ensuring strategic coherence and consistent messagingData-Driven Decision MakingUse performance metrics to evaluate and optimize both demand generation and ABM activitiesShare actionable insights with senior leadership, continually enhancing strategies based on data-driven resultsWhat youll bring:6+ years of experience in demand generation or related roles, with specific ABM expertise; 4 years with Enterprise SaaS spaceProven success in GTM strategy execution and revenue growthIn-depth knowledge of demand generation, ABM principles, marketing automation, and CRM platformsStrong analytical skills to drive data-informed decision-making and ABM optimizationsStrategic thinker with a focus on results and an ability to prioritize ABM within broader GTM strategiesExcellent communication and interpersonal skills, able to foster a collaborative, data-driven cultureSelf starter, with the ability to use data and market insights to drive day-to-day workDiscover your purpose at workWere not employees, were Benevity-ites. From all locations, backgrounds and walks of life, who deserve more Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where youre valued for who you are and challenged to see who you can become Its time to join Benevity. Were so excited to meet you.Where we workAt Benevity, we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work, strong relationships, and personal well-being. For those located near one of our offices, while theres no set requirement for in-office time, we do value the moments when coming together in person helps us build connection and collaboration. Whether its for onboarding, project work, or a chance to align and bond as a team, we trust our people to make thoughtful decisions about when showing up in person matters most.Join a company where DEIB isnt a buzzwordDiversity, equity, inclusion and belonging are part of Benevitys DNA. Youll see the impact of our massive investment in DEIB daily from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams.We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine.That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Benevity.Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to . #J-18808-Ljbffr