Job Title

Sales Representative Niagara AreaStatus: Full-Time, PermanentReports To: Sales ManagerSalary: Commensurate with ExperiencePosition OverviewPelee Island Winery is seeking an experienced and motivated Sales Representative to manage and grow sales in the Niagara region. This territory is a high priority area and will involve working closely with LCBO stores, grocery retailers, restaurants, and licensed establishments to promote the Pelee Island Winery brand. The ideal candidate has a strong background in wine or beverage sales, deep understanding of the Niagara market, and a passion for building customer relationships.Key Responsibilities- Develop and manage sales accounts in the Niagara region, including LCBO stores, licensed restaurants, hotels, and grocery chains.- Execute regular sales calls, conduct product tastings, and deliver staff training to retail and licensee partners.- Monitor retail inventory and ensure appropriate stock levels and merchandising standards.- Meet or exceed sales targets by identifying and capturing new business opportunities.- Represent the brand at industry events, tastings, and consumer-facing promotional activities within the Niagara market.- Report on territory performance, market trends, and competitor activity.Qualifications- Minimum 2 years of sales experience, ideally in wine, beverage alcohol, hospitality, or CPG.- Strong understanding of the Niagara market and local business landscape.- Proven ability to build and maintain strong client relationships.- Excellent communication and presentation skills.- Valid Ontario Driver's License and access to a reliable vehicle.- Smart Serve certification (or willingness to obtain).- Bilingualism is an asset, but not required.- Ideal candidate would have wine sales experience.Physical & Travel Requirements- Must be able to lift up to 20kg (cases of wine) and stand for extended periods at tastings and events.- Frequent travel within Niagara and surrounding area; occasional evening or weekend events.Why Join Us?Be part of a passionate team representing one of Canada's premier wineries. The Niagara territory offers immediate opportunities for sales growth, strong market engagement, and career development.