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Position Title: Marketing Designer VLocation: Hybrid – Toronto, ON (3 days/week onsite)Start Date: July 14, 2025End Date: July 14, 2026Duration: 12 months (possibility of extension and/or conversion)Role Overview:We’re seeking an experienced Marketing Designer (Salesforce Marketing Cloud Campaign Specialist) to join a high-impact, cross-functional team focused on building a best-in-class personalized marketing ecosystem. This position plays a central role in developing, executing, and optimizing 1:1 digital journeys using Salesforce Marketing Cloud (SFMC), enabling automated and data-driven communications across key customer touchpoints.Key Responsibilities:Design, build, and deploy marketing journeys using Salesforce Marketing Cloud tools (Journey Builder, Email Studio, Automation Studio).Create and manage responsive templates, A/B tests, dynamic content, filters, forms, and triggered automations.Configure audience entry/exit/re-entry rules and decision splits aligned with marketing goals.Execute QA and technical validation of journey builds across devices and segments.Develop highly dynamic, personalized campaigns using AMPscript, HTML/CSS, and segmentation logic.Maintain data extensions and leverage CDC (Customer Data Cloud) for advanced audience segmentation.Provide campaign performance insights and contribute to journey optimization sessions.Collaborate with stakeholders in Marketing, Analytics, and Business Units to align campaign execution with strategy.Support onboarding and upskilling of specialists on SFMC best practices and platform capabilities.Must-Have Qualifications:7+ years of overall experience in marketing/campaign execution roles.3+ years hands-on experience with Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder, Data Extensions).Proficiency in AMPscript, HTML/CSS, and dynamic scripting for email customization.Strong understanding of CRM concepts, campaign management, segmentation strategy, and journey orchestration.Familiarity with CASL and regulatory frameworks for Canadian email marketing.Ability to manage multiple concurrent campaigns in a deadline-driven environment.Nice-to-Have Qualifications:SFMC certifications (Administrator, Email Specialist, or Developer).Experience working in Financial Services or other highly regulated sectors.SQL proficiency for automation, analysis, and data integrity checks.Experience in a Center of Excellence (CoE) model or journey orchestration setup.Strong cross-functional collaboration experience within matrixed environments.