Job Title

Sales Representative North Toronto ( Barrie)Status: Full-Time, PermanentReports To: Sales ManagerSalary: Commensurate with ExperiencePosition Overview: Pelee Island Winery is seeking an experienced and motivated Sales Representative to manage and grow sales in the Niagara region. This territory is a high priority area and will involve working closely with LCBO stores, grocery retailers, restaurants, and licensed establishments to promote the Pelee Island Winery brand. The ideal candidate has a strong background in wine or beverage sales, deep understanding of the Niagara market, and a passion for building customer relationships.Key Responsibilities:Develop and manage sales accounts in the North Toronto region, including LCBO stores, licensed restaurants, hotels, and grocery chains.Execute regular sales calls, conduct product tastings, and deliver staff training to retail and licensee partners.Monitor retail inventory and ensure appropriate stock levels and merchandising standards.Meet or exceed sales targets by identifying and capturing new business opportunities.Represent the brand at industry events, tastings, and consumer-facing promotional activities within the market.Report on territory performance, market trends, and competitor activity.QualificationsMinimum 2 years of sales experience, ideally in wine, beverage alcohol, hospitality, or CPG.Strong understanding of the Niagara market and local business landscape.Proven ability to build and maintain strong client relationships.Excellent communication and presentation skills.Valid Ontario Drivers License and access to a reliable vehicle.Smart Serve certification (or willingness to obtain).Bilingualism is an asset, but not required.Physical & Travel RequirementsMust be able to lift up to 20kg (cases of wine) and stand for extended periods at tastings and events.Frequent travel within North Toronto and surrounding area; occasional evening or weekend events.Ideal candidate would have wine sales experience.Why Join Us?Be part of a passionate team representing one of Canadas premier wineries. The territory offers immediate opportunities for sales growth, strong market engagement, and career development.