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Join to apply for the Demand Generation Manager role at LumiQ1 week ago Be among the first 25 applicantsJoin to apply for the Demand Generation Manager role at LumiQGet AI-powered advice on this job and more exclusive features.At LumiQ, were on a mission to make professional education enjoyable. As a modern, audio-first learning platform, we empower accounting and finance professionals to fulfill their continuing professional development requirements through engaging podcasts. Over the past five years, weve cultivated a devoted customer base of over 1,000 corporate and accounting firms across North America.LumiQ is proud to be a 2024 Deloitte Fast 50 winner. Were creating awesome proprietary content, nailing our go-to-market strategy, and being the first to shake up the industry. Most recently, we secured a strategic investment from Vertu Capital to fuel our expansion globally and continue executing on our exponential growth plans.LumiQ is also a certified Great Place to Work! Were all about transparency, ownership, innovation, and empathy. If youre ready to make a real impact and help us transform professional education, wed love to hear from you!To unlock our next stage of growth, LumiQ is looking to build out a demand generation function to support growth in new market segments and more efficiently acquire customers in our existing markets. As Demand Generation is relatively new at LumiQ, this role represents an opportunity to own and scale lead/demand generation programs from the ground up.Reporting to the Director of Growth Marketing, the Demand Generation Manager will be responsible for developing and implementing campaigns & strategies to generate qualified leads and drive revenue growth. A successful candidate will blend creative campaign thinking with analytical execution to engage the right audiences, reduce acquisition costs, and improve lead quality.What You'll Be Responsible For:Paid: Develop and execute paid campaigns across social media and search enginesSEO & Content Distribution: Partner with Product & Content Marketing to ensure all content drives engagement, distribute content across email, social, and continue to grow inbound via SEO contentPerformance Optimization: Own campaign-level metrics (MQLs, pipeline, ROI), with a focus on continuous testing, conversion optimization, and budget efficiencyWebsite: Work with key internal stakeholders to set up proper tracking, routing, and workflows, create personalized landing pages, follow SEO best practices, and run a/b tests to improve our websites conversion rateMarketing to Sales Handoff: Define the handoff to the sales team and work closely with sales drive qualified leads that convert to opportunitiesWho You Are:3-5+ years of B2B marketing experienceSaaS or EdTech experience: Youve worked at a B2B startup, preferably with a hybrid sales-led and inbound/product-led growth model. Early or growth stage startup (Seed-Series C) experience preferredIndustry experience and/or passion for our mission of making professional education enjoyable for accounting & finance professionalsCore growth marketing competencies include paid acquisition, email/lifecycle marketing, SEO, ABM/ABX, website management & conversion rate optimizationChannel management experience: You are experienced at executing campaigns across multiple channels, including paid, and you can clearly describe the campaigns youve run and what youve learnedProficiency in full-stack of modern marketing tools and AI: You know what tools to use and how to use themor you can figure it out quicklyHigh quality bar. You've developed marketing strategies and tactics that put the customer first and understand how to hit revenue goals at the same timeExperimentation mindset. You dont just test things youve done before and understand the importance of testing and scaling what worksStrategic and scrappy: As an early-stage company, we are still building out our growth engine, you should be excited about the opportunity to get in on the ground floor. Youll be hands on building and executing in tools, but youll also need to set goals and budgets, prioritize initiatives, and report on key metrics to the entire companyIf you think your experience is most of the way, there wed still love to meet you!Please note this is a flexible hybrid role based out of Toronto, Canada. Employees will be expected to be able to commute to the office 2 times a week. However, for training & onboarding purposes, the in-office expectation time will increase.Benefits and Perks:Health Benefits are available after 3 months with us, including a yearly health spending account. You'll also have access to an Employee Assistance Program for additional support if neededHybrid Work Style: The best of both worlds. Enjoy remote work and a downtown Toronto office with snacks, events, and ping pongMonthly team social events: (Super Smash Bro party, hot chocolate bar, Blue Jays game, Hot One's Challenge are just a few examples of what we have done in the past)Schedule flexibility: We know our employees have lives outside of work and dont mind if you need to run to a mid-day doctor's appointment or pick up a kid early from school!Nomad policy: Work remotely 4 weeks of the year from anywhere in the worldEndless Learning: Our platform isn't just for accountants. Listen to podcasts on soft skills, career development, leadership, and moreLumiQ Clubs: Join an existing club or start your own!Seniority levelSeniority levelNot ApplicableEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesE-Learning ProvidersReferrals increase your chances of interviewing at LumiQ by 2xGet notified about new Demand Generation Manager jobs in Toronto, Ontario, Canada.Manager, Marketing Automation & AcquisitionMarketing Manager Dealer Growth and PartnershipsMississauga, Ontario, Canada CA$120,000.00-CA$130,000.00 18 hours agoDemand Generation Manager (Remote Canada)Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr