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Join to apply for the Global VP of Marketing role at DynamsoftJoin to apply for the Global VP of Marketing role at DynamsoftGet AI-powered advice on this job and more exclusive features.This range is provided by Dynamsoft. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.Base pay rangeCA$180,000.00/yr - CA$230,000.00/yrLocation: Vancouver, BC (Preferred)Type: Full-time, PermanentReports To: CEOBase Salary: CAD $180,000 $230,000 base salary with performance bonusesAbout UsAt Dynamsoft, we empower developers with world-class SDKs for barcode scanning, OCR and document imaging. Trusted by enterprises and startups alike, we help developers build fast, reliable and scalable image capture and document processing into their applications.About The RoleAs we continue to expand our global presence and invest in product-led growth, we are looking for a Global VP of Marketing to lead our marketing strategy, scale demand generation and build a high-performance team.This is a Senior Leadership role working as a part of the management team, overseeing a distributed global marketing team in Canada and offshore. The Global VP of Marketing will own our full marketing funnel, including strategic planning, content oversight, brand development, campaign performance, SEO and developer engagement, and will have the support of a VP of Marketing in Canada as well as with the offshore Inbound Marketing team.You will work closely with the CEO, Sales, Marketing, Product and R&D to craft data-driven strategies that drive growth across markets, channels, and developer ecosystems. Our ideal candidate is someone who is technically curious with a bias towards action and results. You are analytical and data-driven but dont get lost in the weeds and can empower others as a hands-on leader. Communication is key as you will be working across cultures and functions.Location: This is a hybrid role based in Vancouver, and you will be working 3 days in our Gastown office (Tuesday, Wednesday and Thursday), and the other 2 days from home.What Youll DoStrategic & Team LeadershipDefine and execute a cohesive global marketing strategy that aligns with business and revenue goalsDrive developer-led growth strategies for SDKs and APIsLead a distributed team of 9 direct and indirect marketing team members across the globeAlign marketing initiatives with sales, product and content teamsContent, Messaging and Campaign OversightGuide messaging and campaign execution for key audiencesOversee blog, video, email, SEO and landing page content with technical and non-technical contributorsShape content around product releases, developer tutorials and case studiesOwn and scale the global demand generation strategy across partner channels to consistently drive high-quality leads and pipeline growthPerformance Analysis & OptimizationLead the team that monitors inbound performance using GA4, Power BI and HubSpotLead optimization of trial funnels, lead generation and conversion flowsWhat Youll Bring8 15 years in B2B marketing, with a focus on SaaS or software industryBachelors in Commerce or Business Administration (or equivalent work experience) is preferred; Bachelors of Science or Computer Science is nice to haveProven experience marketing to a developer audience and/or developer-led growthHands-on experience with analytics and tracking (GA4, Tag Manager, HubSpot, Power BI)Strong command of funnel metrics (signups, downloads, activation, retention)Comfort and experience working across global teams and asynchronous environmentsExperience in developer-first and product-led growth organizationsWhy Join Us?Be part of a developer and product-centric missionYou will have the support structure of a well-established marketing teamThere is the opportunity to own the strategy not just execute itEmployee Perks such as Extended Health & Dental, variable compensation and team eventsApply NowIf you are ready to shape the future of developer engagement and lead marketing, wed love to hear from you.Please submit your cover letter and resumeOnly those candidates who are eligible to work in Canada and located in Metro Vancouver or the Lower Mainland prior to sending your application will be consideredWe thank all applicants for your interest, and we will contact you for an interview if you are short-listed as a candidate.Seniority levelSeniority levelExecutiveEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesSoftware DevelopmentReferrals increase your chances of interviewing at Dynamsoft by 2xSign in to set job alerts for Vice President Marketing roles.Associate Vice President, CommunicationsVP, Engineering hybrid from Vancouver, British Columbia, Toronto, OntarioSenior Director, North America Brand MarketingVice President of Marketing North AmericaBurnaby, British Columbia, Canada CA$100,000.00-CA$120,000.00 1 week agoSurrey, British Columbia, Canada 8 hours agoSenior Director, Marketing and CommunicationsBurnaby, British Columbia, Canada 1 week agoAssociate Director, Digital Marketing (Remote Canada)Marketing Director, Nucleic Acid and NanomedicineAssociate Director/Director, Performance MarketingAssociate Director, Performance Marketing (Remote Canada)Associate Director, Performance MarketingCoquitlam, British Columbia, Canada CA$136,000.00-CA$187,000.00 3 weeks agoDirector, Sales & Marketing Business DevelopmentBurnaby, British Columbia, Canada 1 week agoBurnaby, British Columbia, Canada 5 days agoExecutive Director, Recruitment ServicesDirector, Residential Operations (British Columbia)Marketing Co-op / Internship ( Recent Grads & University Students)Were unlocking community knowledge in a new way. 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