Job Title

Email Marketing Developer Contact 12 months What is the opportunity? Reporting to the Senior Manager, Digital Messaging the Email Marketing Developer will act as a subject matter expert to ensure end-to-end delivery of email communications to Wealth Management clients and advisors. Working with marketing partners in different areas of the bank, you will gather requirements, develop templates, filter audiences, and deploy emails within the Salesforce Marketing Cloud ecosystem. The ideal candidate will have hands-on HTML and SQL coding skills, coupled with a deep understanding and interest in the quirks and limitations of email environments. What will you do? • Handle the execution of email marketing campaigns in Salesforce Marketing Cloud, including day-to-day operations such as email development, campaign set-up, scheduling, testing/quality assurance and deployment. • Continuously monitor industry trends, technologies, and standards with respect to email development and online marketing and be able to research, recommend, and apply new technologies as they emerge. • Champion continuous advancement of email features, process improvements, and automation capabilities to optimize customer experience and internal/external workflows. • Conduct A/B tests to experiment with subject lines, email layouts, and creatives to drive increases in open and click-through rates. • Ensure campaign accuracy, timeliness, and impact by collaborating with team members and stakeholders. • Develop with Distributed Marketing content blocks for emails sent with Distributed Marketing. • Establish and maintain email best practices while adhering to the banks Wealth Management brand standards. • Create and update new or existing email templates/journeys • Collaborate on documentation and organization of the Salesforce Marketing Cloud Ecosystem • Work closely with the Manager of Digital Messaging to create efficiencies and automations for email campaigns What do you need to succeed? • Minimum 2-4 years of experience in Salesforce Marketing Cloud or similar • Proven experience with Automation Studio, and Journey builder • Strong knowledge of best practices for email deployment, data analytics, segmentation, dynamic content, etc • Hands-on knowledge and experience with HTML, CSS, and AMPscript (or similar) for email creation • Ability to organize multiple deadlines and perform a variety of tasks concurrently and efficiently • Excellent written and verbal communication skills • Great teammate that is reliable, flexible, helpful, and works well in a collaborative environment • Knowledge of privacy laws, CASL/CAN-SPAM/GDPR • Salesforce Email Marketing Specialist Certification is an asset • Not required but having experience within Salesforce Sales cloud, Cloud pages, and JavaScript is an