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Job Title


Performance Marketing Specialist (remote)


Company : Yeeboo Digital


Location : ottawa, Ontario


Created : 2025-06-27


Job Type : Full Time


Job Description

ABOUT YEEBOO DIGITAL:At Yeeboo Digital, we help nonprofits turn digital potential into real revenue.We believe doing good should never be limited by bad technology or inefficient marketing. Our team brings smart strategy, creative execution, and deep platform expertise to help mission-driven organizations connect with donors, drive action, and grow their impact.We work exclusively with nonprofits across North America, combining hands-on campaign execution with data-driven insight and nonprofit sector experience. Whether were launching high-converting digital ads, refining fundraising journeys, or optimizing donation funnels, we do it with purpose, curiosity, and a deep respect for the causes we serve.THE ROLE:Were looking for a Performance Marketing Specialist to help us plan, execute, optimize, and report on digital marketing campaigns that drive results for nonprofit organizations. This role is tactical, analytical, and collaborative. You will support a range of social, search, and display campaigns, monitor performance across platforms, and uncover insights that lead to stronger engagement and fundraising outcomes.Youll work closely with account managers, designers, and developers to ensure that creative assets are on brand, campaigns are launched smoothly, and results are delivered with accuracy and context. This role is perfect for someone who enjoys working in the details, thrives in a client-facing environment, and wants to use their marketing skills to make a difference.HOW YOU WILL CONTRIBUTE:Plan and execute digital ad campaigns across Facebook, Instagram, Pinterest, LinkedIn, StackAdapt/TradeDesk, Google Ads, and other platforms in collaboration with the Digital Marketing Services teamSet up, monitor, and optimize campaigns to ensure proper delivery, budget pacing, and alignment with client goalsBuild and test creative variations to improve engagement and conversion performance over timePrepare clear, data-driven reports on campaign performance, impact, and recommended optimizationsSupport strategic meetings by analyzing trends, identifying gaps, and presenting actionable insights that contribute to fundraising successDraft campaign briefs and copy direction to guide content, design, and audience targeting decisionsCollaborate with internal teams including designers and developers to align schedules, coordinate assets, and ensure quality controlContribute to campaign strategy by helping build briefs and presentations for internal and client reviewDevelop an understanding of nonprofit platforms such as Luminate Online, Engaging Networks, FundraiseUp and other fundraising technologiesSupport team operations by completing occasional administrative tasks related to campaign delivery and performance trackingMUST HAVES:3+ years managing paid media campaigns: Proven track record setting up and optimizing Facebook, Instagram, LinkedIn, Pinterest, StackAdapt/TradeDesk and Google Ads campaignsCertifications: Google Ads and Meta Blueprint certifiedSelf-motivated and adaptable: Takes initiative, asks questions, and thrives in a fast-paced, remote work environmentStrong analytical mindset: Confident working with Google Analytics, Data Studio, and ad platform dashboards to uncover trends and performance insightsCampaign planning and execution skills: Ability to move campaigns from concept to launch to reporting with precision and speedStrong attention to detail: Committed to QA and accuracy in every aspect of campaign execution and reportingExcellent time management: Able to meet deadlines across multiple accounts and prioritize tasks effectivelyPresentation and communication skills: Comfortable explaining campaign results and recommendations in client-facing meetingsCurious and creative mindset: Interested in testing, learning, and trying new approaches to improve resultsCollaborative team player: Works well with account managers, designers, developers, and fundraising strategistsDigital-first thinker: Confident navigating online tools including ClickUp, Google Workspace, Slack and project collaboration platformsNICE TO HAVES:Experience working in an agency setting: Comfort managing multiple client accounts and collaborating across teamsNonprofit sector experience: Previous work with or within a social-profit, charitable, or advocacy organizationFundraising platform knowledge: Familiarity with tools like Luminate Online, TeamRaiser, Engaging Networks, FundraiseUp or Raisers EdgeUnderstanding of online donor journeys: Experience optimizing digital campaigns for fundraising conversion and donor acquisitionPERKS AND BENEFITS:Flexible hours of work in a decentralized/work-from-home environmentPaid time-offBonus time-off, including Yeeboo Digitals extra long public holidays as well as a week off at the end of the year during the holiday season office closure and a week off in the middle of the year during our mid-year office closureBenefits coverage that includes health, dental and vision so you can take care of yourself and your familyEntry into our personal growth program with an annual individual personal development budgetCulture of learning, development, support and continuous improvementSALARY RANGE:We offer a competitive salary of $60,000-$67,500 per year year based on experience and expertiseIf youre interested in applying to this position and are confident you have the peanut butter to our jelly, please submit your COVER LETTER and RESUME.Yeeboo Digital is committed to maintaining a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status will receive consideration for employment. If you have any accessibility requirements or concerns regarding the hiring process or employment with us, please notify us so we can provide suitable accommodation.While we sincerely appreciate all applications, only those candidates selected for an interview will be contacted. All applications, however, are stored in our talent database and are considered for future opportunities.