Job Title

Head of Sales (Precision Process + Performance) Head of Sales (Precision Process + Performance) 2 weeks ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. This range is provided by EQL Edtech. Your actual pay will be based on your skills and experience talk with your recruiter to learn more. Base pay range $120,000.00/yr - $150,000.00/yr Head of Sales (Precision Process + Performance) Remote - Preference for CET or adjacent time zones About Bina bina is not just another online school. We''re building the future of learning - AI-powered, hyper-personalised, globally scalable education for 4-12 year olds. We''ve grown 4.5x YoY to $2M ARR, with families in 35+ countries. And yet, we''re barely at the starting line. Just 0.25% of the US homeschooling market puts us at $116M ARR. The broader $100B+ private education space - with $71B in ESA tailwinds - is wide open. We''re here to redesign the experience of school from the ground up - and we''re building the precision-engine to power it. The Role We''re looking for a high-output , methodical , metrics-obsessed Head of Sales to lead our growth engine. This isn''t about charisma or ''doing what worked last time'' - it''s about systems thinking, relentless testing, and architecting a machine that converts consistently at scale. In this role, you''ll both sell and systemise - directly owning our inbound funnel and then building out a repeatable model via playbooks, tools, and training. You''ll work cross-functionally with marketing, product, and learning success to ensure the entire customer experience is tightly aligned and constantly improving. What You''ll Be Doing Sales Process Ownership Fully own and optimise the entire inbound funnel (lead > call > close > handover) Use data to refine every stage - from lead scoring and call scheduling to pipeline hygiene and CRM automation Create, test, and optimise scripts, email sequences, and collateral Build dashboards, track key conversion metrics, and report insights weekly Conversion Science Use analytics to drive experimentation across every stage of the funnel Run A/B tests to boost intro call attendance, reduce time to close, and improve email response rates Identify bottlenecks and systematically remove friction points Sales Enablement & Playbook Design Architect a modular sales playbook (scripts, objection handling, onboarding plans, KPIs, tech stack) Ensure every rep knows exactly what ''good'' looks like - and how to get there Integrate feedback loops with product and learning success teams to continuously refine positioning and messaging Team Building & Performance Hire and develop a lean, high-performance sales team (3-4 hires in first 6-9 months) Drive daily accountability via KPIs, 1:1s, role plays, and structured feedback Build a culture that prizes curiosity, discipline, and customer obsession Strategic Expansion Once the inbound engine hums, design our outbound sales strategy: B2C campaigns for targeted segments B2B2C partnerships (e.g., relocation firms, remote work platforms, consultants) ESA-aligned regional pilots and government partnerships Success Looks Like... +20% SQL > closed conversion +20% intro call attendance Reduced average time-to-close A clear, scalable playbook used consistently across team Happy, high-performing reps - and delighted families Requirements What We''re Actually Looking For Not: A great talker, impressive generalist, or intuitive closer Yes: A structured thinker with a playbook mentality and technical fluency You''ll thrive here if you: Have 3+ years owning and optimising complex, high-touch B2C or B2B SMB sales funnels Have built or scaled CRM systems and sales ops in a high-growth or early-stage startup Are fluent in HubSpot, Zapier, analytics tools, dashboards, and workflow automation Love testing hypotheses, finding efficiency gains, and designing repeatable systems Combine commercial savvy with a data-driven, experimental mindset Can roll up your sleeves to sell while simultaneously scaling yourself out Have experience in EdTech, international education, online learning, or education sales, and understand how to build trust with parents, educators, or institutions in complex, values-driven sales Bonus points if you''ve worked in: Tech-enabled education, children''s services, or trust-based sales Mission-driven startups where precision, quality, and empathy matter equally Benefits What You''ll Get Fully remote flexibility (CET 2 preferred) Competitive salary + meaningful equity Direct access to founders and strategic influence A mission you''ll be proud to talk about at dinner A blank slate to build something that works because of your input TL;DR You''re a builder of sales systems, not just a closer. You see sales as an engine , not a pipeline. You lead with rigour , not just charisma. You''ve been waiting for a challenge like this. Let''s talk. How To Apply bina has appointed EQL EdTech as its exclusive recruitment partner for this position. All applications and enquiries will be managed by the EQL EdTech team on bina''s behalf. Submit your CV and a tailored cover letter via EQL''s application portal on this advert If you''re not sure and would like to chat first - contact us here - to explore more about bina? Start here: Seniority level Seniority level Director Employment type Employment type Full-time Job function Industries IT Services and IT Consulting Referrals increase your chances of interviewing at EQL Edtech by 2x Sign in to set job alerts for Head of Sales roles. Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr