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Job Title


Brand Manager


Company : The Crump Group, Inc.]


Location : Mississauga, Ontario


Created : 2025-07-17


Job Type : Full Time


Job Description

The Crump Group Inc. is a family-owned and operated leader pet treat manufacturer located in Mississauga, Ontario. Since 2006, we have launched and developed Caledon Farms, Crumps Naturals, and Dog Delights, premium natural pet treat brands with distribution throughout Canada and the United States. Weve outgrown our family garage but our values remain the same! We are seeking a dynamic, results oriented Brand Manager to help support category growth reporting to the Marketing Director. This is an exciting opportunity to: Work in a category that is consistently growing Target consumers that LOVE their pets Drive for all of North America Impact both retailer and eCommerce brand experiences Lead a growing budget and roster of agency partners As the Brand manager you are responsible for and to develop brand strategies, promote brand growth and expansion, implement your brand plans, and drive volume and profitability. You will get to define innovation plans, marketing communications, and owned channel experiences for a portfolio of growing brands. **Job description** You will be primarily responsible for the following duties and responsibilities: * Create and drive the innovation pipeline for the Crumps Naturals brand uncovering white space opportunities and supporting portfolio growth * Lead marketing and advertising campaigns, that leverage smart consumer insights, and create a compelling brand narrative * Measure and report on success of marketing campaigns * Identify how our brands are currently positioned in the market & where to take it next * Develop Brand Marketing plans thru to execution * Drive profitability by analyzing the Brands Profit & Loss (P&L) * Anticipate consumer trends and keep the Brand up to date * Develop launch plans for U.S. regional specialty * Manage a direct report of 1 ABM **Recipe for Success** * Bachelor''s degree in Marketing, Business, or related field * 3-5 years of experience in CPG brand management, brand marketing, or marketing management within North American market is strongly preferred * Proven ability to work cross-functionally * Experience managing a brand across multiple markets * Experience managing agencies and developing digital campaigns * Creative thinker and problem solver that is self-motivated * Strong communication and presentation skills * Project management experience, with a solid understanding of project management principles and techniques * Strategic thinker able to identify long-term opportunities and trends **A Few Extra Ingredients** * Possesses a sense of urgency; self-motivated and detail-minded * Exceptional time management and organizational skills * Creative Mindset- Insightful thinking as well as an aptitude for creative, out of the box thinking to develop compelling messaging and product campaigns * Trend Savviness- proficient in conducting category growth and analyzing consumer trends to inform brand strategy * Proficient in using data to measure and evaluated brand performance and making data-driven decisions * Ability to work under pressure and manage multiple teams at once to meet deadlines * Loves pets! The Crump Group is committed to equity in employment and diversity. The Crump Group will provide an inclusive and barrier free recruitment process to applicants with accessibility needs in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require a disability-related accommodation during this process, please inform The Crumps Group of your requirements. Job Types: Full-time, Fixed term contract Contract length: 12 months Benefits: * Casual dress * Company events * Dental care * Flexible schedule * On-site parking * Paid time off * Tuition reimbursement * Vision care * Wellness program Schedule: * 8 hour shift * Monday to Friday Application question(s): * Are you comfortable accepting a 12-month contract position with no guarantee of extension? Experience: * Brand Manager : 2 years (required) Work Location: Hybrid remote in Mississauga, ON L5S 1S4