Job Title

*Happy Goat Coffee Co. is an equal opportunity employer committed to creating an inclusive and valued work environment. We believe that diversity and inclusion are essential for achieving our goal of seeing the world differently. Candidates participating in any stage of the selection process may request accommodations.* Were seeking a creative, community-driven Social Media Manager to take the lead in shaping and growing Happy Goat''s presence across all social platforms, primarily Meta. This is a key role focused on building brand awareness through compelling visual storytelling, and cultivating authentic connections with our diverse audience. This position will start as part-time (up to 25 hours/week) with the opportunity to become full-time after 3 months, depending on performance. *****Must have experience or a genuine passion for working within the specialty coffee industry***** **About Us** Happy Goat Coffee is a specialty coffee company with deep roots in the community and a strong commitment to ethical sourcing and sustainability. What began in 2010 in a small garage in Ottawa, driven by a passion for traditional gourmet roasting and brewing methods, has grown into a beloved and successful Canadian brand with over 14 thriving cafs and a fiercely loyal following. Our secret? Staying true to our roots: craft, community, and uncompromising quality. **What Youll Do** * Lead the strategy and execution of social media content across channels to drive reach, build brand awareness, and increase engagement. * Conceptualize, shoot, and edit photos and short-form videos using professional equipment or mobile. Content should be a well-rounded mix that includes caf culture, behind-the-scenes roasting, product features, brew tips and recipes, and educational posts that inform and inspire our audience. * Edit content using Adobe Creative Suite (Premiere Pro, After Effects, Photoshop) and mobile editing apps. * Own the social media calendar and ensure timely, on-brand content aligned with product launches, caf events, and community moments. * Respond to customer messages and comments across social channels in a timely, friendly manner while maintaining our brand voice. * Stay ahead of social media trends and platform algorithm changes to maximize organic reach and engagement. * Contribute to campaigns at the top of the marketing funnel. * Track and analyze KPIs including reach, engagement, follower growth, and top-of-funnel marketing metrics. **What Were Looking For** * An understanding of coffee, from origins and processing methods to brewing techniques and flavour profiles, with the ability to translate that knowledge into engaging, educational content that connects with both newcomers and seasoned enthusiasts. * 2+ years of proven experience managing and growing social media channels for brands going through rapid growth. * Strong video creation and editing skills with a portfolio showcasing engaging reels and short-form content. * Proficiency in Adobe Creative Suite (especially Premiere Pro and Photoshop) and mobile content creation tools. * Deep understanding of social media algorithms, trends, and engagement strategies across Meta and TikTok platforms. * Photography skills and an eye for creating visually compelling content. * Knowledge of marketing funnels with specific experience in awareness-stage content and strategies. * Self-motivated and deadline-driven with excellent time management skills. **Why Join Us** * Growth opportunity from part-time to full-time based on performance and mutual fit. * Creative freedom to experiment with content formats and platform features. * Collaborative team environment where your ideas and creativity are valued. * Flexible working arrangements with remote/hybrid options. * Big coffee perks because we practice what we preach. * Gain access to the creative tools, equipment, and resources you need to produce exceptional content, with full support provided to ensure you have the right setup for success. * Opportunity to build something meaningful and grow with a scaling coffee brand. **To Apply** Please submit a portfolio of your previous work. For this type of role, we primarily focus on reviewing portfolios rather than resumes. *We love people who are curious, ask questions, like to share knowledge and collaborate. If you''re excited about growing a coffee brand through authentic, creative media storytelling, wed love to talk over a cup of coffee!* Job Type: Part-time Pay: From $20.00 per hour Expected hours: 20 25 per week Additional pay: * Commission pay Benefits: * Discounted or free food * Flexible schedule Schedule: * Monday to Friday Ability to commute/relocate: * Ottawa, ON K1Y 4M4: reliably commute or plan to relocate before starting work (required) Application question(s): * Do you own a professional camera? * Do you have experience working with Adobe Creative Suite? * Do you have a deep understanding of specialty coffee, including regions, processing methods, and brewing methods? Work Location: In person Expected start date: 2025-08-01