Job Title

Hybrid New York City or Toronto; 1015 % client travel About iQuanti iQuanti is an independent performance marketing firm that delivers business results through data-driven digital strategies. We go beyond campaign management to generate proprietary insights that drive real growth. Our differentiated approach combines data science and deep marketing expertise, powered by platforms like ALPSour search-predictive efficacy engine. With 300+ employees across hubs in Jersey City, Bangalore, and London, we serve ambitious brands seeking measurable performance. Why this role exists We''re built on a simple promise : datadriven media that delivers measurable growth for the worlds most ambitious brands. As VP of Analytics, you will own that promise. Youll architect the measurement vision, lead a multidisciplinary team (data engineering, media science, BI & visualization), and act as analytics sponsor for our largest enterprise engagements, translating analytics into boardlevel business impact. Key outcomes you will drive You will scale analytics as a strategic growth leverexpanding its revenue impact, raising quality standards, and sustaining 90%+ client satisfaction (CSAT). Your leadership will shape how analytics informs media investment, experimentation, and full-funnel performance. In this role, you''ll operate across strategy and executiondriving analytics vision, ensuring delivery rigor, and enabling data-led decisions for our clients. Analytics strategy & thoughtleadership Define the northstar measurement framework (from data layer to MMM / MTA) and champion and communicate it to Csuite client stakeholders and internal media leads. Enterprise advisory Guide clients through cookieless measurement, CDP selection, and experimentation roadmaps; chair quarterly learning agenda sessions that align analytics with commercial goals. Data instrumentation excellence Oversee tagging architecture, serverside tracking implementations, and real-time data pipelines (Adobe Analytics / Launch, GA4, GMP, BigQuery, Snowflake). Media & attribution science Lead a center of excellence that designs and operationalizes MMM, multitouch attribution, geolift and holdout tests; partner with media planners to translate insights into spend reallocation. Funnel & lifecycle analytics Integrate SFMC, Adobe Journey Optimizer, and CRM data to quantify fullfunnel performance and LTV. Visual storytelling Set standards for Tableau / Looker dashboards, ensuring execfriendly narratives as well as analyst selfservice. Practice & people leadership Hire, coach and retain a diverse talent bench; foster a culture of intellectual curiosity, rigorous QA and knowledgesharing. Growth & innovation Build partnerships with leading measurement vendors; support newbusiness pitches with provocative insight and case studies. The expertise were seeking Required 15 + years in marketing analytics with at least 5 years leading multidisciplinary teams inside an agency, consultancy or highgrowth inhouse media COE. Handson leader with a track record of building and directing MMM, MTA and incrementality testing programs at scale. Deep SQL plus working knowledge of Python / R for modelling; comfort with cloud warehouses (BigQuery, Snowflake, Redshift). Experience designing Tableau / Looker executive dashboards and enforcing BI governance. Additional Experience with CDPs (mParticle, Tealium, Adobe), Adobe Experience Platform & RTCDP. Familiarity with privacy / identity regulations (GDPR, CCPA) and serverside tagging bestpractice. Advanced degree (MS / PhD) in Statistics, Econometrics, Computer Science or similar. Leadership attributes Demonstrates inclusive, lowego leadership and a strong track record of coaching and mentoring diverse technical teams. Confident facilitator who can bridge media, finance, tech and executive teams. Brings strong commercial acumen, with experience owning P&L analytics services and presenting new solutions to clients and prospects Salary : $180K - $225K CAD Candidates must be currently authorized to work in the United States or Canada without the need for employer sponsorship now or in the future. #J-18808-Ljbffr