Job Title

Lead the Future of Entertainment Loyalty . Are you a bold, customer-obsessed marketing leader ready to redefine loyalty and consumer insights in one of Canadas most iconic entertainment brands? Cineplex is looking for a visionary Vice President, Loyalty Marketing & Insights to shape the future of guest engagement across our ecosystem of theatres, digital platforms, and entertainment experiences. In this high-impact executive role, youll be the architect of a best-in-class personalization strategy that not only drives customer lifetime value but also transforms CineClub into Canadas premier entertainment program. Youll lead a cross-functional team of strategists, campaign managers, researchers, and analyststranslating data into actionable insights, bringing personalized experiences to life, and driving business results. In this role, you will : Own the Vision : Define and deliver a bold, customer-first strategy for Cineplexs ecosystem, driving engagement, retention, and revenue growth. Lead a High-Performing Team : Inspire and scale a talented group of loyalty marketers, data analysts, and consumer insight professionalsfostering a culture of collaboration, accountability, and innovation. Champion 1 : 1 Personalization : Use data, segmentation, and behavioural insights to deliver hyper-relevant communications and offers across all our guest touchpoints Be the Voice of the Customer : Drive deep customer understanding through market research, brand health tracking, and competitive analysisensuring our strategies are insight-led and audience-first. Collaborate Across the Business : Work closely with digital, operations, and content teams to ensure loyalty is woven into every part of the Cineplex experience. Elevate CineClub : Evolve our flagship membership program into an irresistible entertainment program that surprises, delights, and retains customers at scale. What You Bring 15+ years of progressive leadership experience in loyalty marketing, CRM, and customer analytics, preferably in subscription-based or membership-driven businesses. Proven track record of turning insights into outcomes in complex, multi-brand environments. 5+ years of hands-on experience with leading MarTech platforms (ideally Adobe) and data-driven campaign execution. Deep understanding of segmentation, personalization, and lifetime value models at scale. Executive presence and influenceyou can rally key contributors across business units and deliver presentations confidently to the C-suite. Background in entertainment, telecom, banking, or consumer tech industries is a strong asset. A passion for customers, content, and dataand the ability to lead with both heart and metrics. Why Join Cineplex? At Cineplex, we dont just sell movie ticketswe create memories. As we evolve into a broader entertainment lifestyle brand, were investing in the platforms, products, and people that will define what loyalty means in the next era of guest engagement. Lead a high-impact function with direct influence on revenue and growth Work in a dynamic, data-driven environment with a supportive executive team Competitive executive compensation, bonus, benefits, and professional development Hybrid work model (3 days in office weekly) Inclusion & Diversity Cineplex, its subsidiaries, and affiliates are equal opportunity employers with a commitment to hiring and retaining a diverseworkforce. We encourageand welcomeapplications from all intersectional walks of life.The collective sum of our individual differences, experiences, knowledge, innovation, self-expression, uniquecapabilities,and talent represents a significant part of our culture. By valuing a diverse workforce,weenforce hiring practices that are fair and equitable. Accessibility While we appreciate all interest, only those candidates selected for an interview will be contacted. Create a job alert for this search #J-18808-Ljbffr