Job Title

COMMUNITY MANAGER ABOUT THE ROLE We're looking for a sports-obsessed Community Manager to lead our organic social media presence. Reporting to the Head of Creative Services in this role, you will be the brands voice across TikTok, Instagram, X, YouTube Shorts, Facebook, and LinkedIn- reacting to real-time sports moments, briefing creators, and shaping our tone in every post. Youll take full ownership of daily social execution, including content scheduling, trend monitoring, community engagement, and performance tracking, all in a fast-paced, content-rich sports environment. Ultimately, your work will foster a fun, inclusive, and responsible betting community that strengthens PointsBets brand loyalty and online presence.ABOUT POINTSBET PointsBet was originally founded in the sports wagering market of Australia. It has quickly become one of the fastest growing and most dynamic sportsbook and iGaming companies in the world. Since the launch of the regulated gaming market in Ontario, PointsBet Canada has been at the forefront of the industry with its leading sports betting products and casino experience offering best in class entertainment experience with unmatched customer satisfaction.We provide an opportunity for our people to work in an environment that is rewarding, fun and challenging. Our proprietary sportsbook platform and our commitment to an in-house approach powers unrivalled innovation and personalized experiences that our customers cannot get anywhere else.Our partnerships with leading sports organizations, teams and leagues provide both our customers and team members with the opportunity to experience first-hand the thrill of an overtime goal and a buzzer beater!Commercial Partner of the Toronto Maple Leafs, Toronto Raptors, Toronto FC and Toronto ArgonautsCommercial Partner of Curling CanadaCommercial Partner of ClubLink CanadaAuthorized Betting Operator of the National Basketball Association (NBA)Authorized Betting Operator of the Womans National Basketball Association (WNBA)There is no greater time than now to join the PointsBet Sportsbook and Casino team! You are dedicated to doing excellent work, valuing tasks, and supporting the team. Your self-discipline means you do not need constant supervision. You strongly believe in being authentic, honest, positive, and kind. At your core you have a passion and interest in sports, sports betting, and gambling as a form of entertainment.WHAT YOU WILL OWNStrategy & VoiceOwn and execute an organic content calendar across TikTok, Instagram, X, YouTube Shorts, Facebook, and LinkedIn. Write engaging short-form scripts, captions, and creative briefs for posts while maintaining a consistent brand tone and voice.Keep a pulse on sports, betting, and casino culture to capitalize on timely content opportunities and real-time moments that resonate with our audienceDaily Operations & EngagementSchedule and publish daily content using Hootsuite and native platform tools, ensuring each channel remains active and optimized.Monitor comments, reposts, and fan conversations in real-time; actively engage with users and respond or escalate as appropriate to build rapport.Uphold a steady posting cadence and monitor platform health (e.g. follower growth, engagement rates), identifying any issues and keeping each community space vibrant.Track post-performance analytics and highlight high-engagement content for potential paid promotion or broader campaign use.Content Creation & CollaborationWork closely with our in-house designer/video editor to develop compelling multimedia content for social channels.Brief and direct external content creators, influencers, and user-generated content (UGC) partners to ensure their contributions align with our brand and campaigns.Source UGC, write short skits or lo-fi video ideas, plan social media giveaways, and contribute creative concepts to larger marketing campaigns.Comfortably step in front of the camera for spontaneous, trend-based, or lo-fi content when needed to give our brand a human face.Community BuildingActively interact with our sports betting and casino community across platforms, nurturing an atmosphere of excitement and inclusivity.Cultivate relationships with key fans, creators, and partners (including sports organizations like MLSE) through collaborations, shout-outs, and coordinated events.Lead the execution of fan-focused initiatives such as contests, giveaways, and collaborations that reward and grow our community.Champion a fun, inclusive, and responsible betting culture in all communications, aligning with PointsBets commitment to responsible gambling and community values.WHAT YOU BRING 2-4 years experience in social media, content, or community management roles, with a track record of growing an online audience or brand.Deep knowledge of major sports leagues, sports betting culture, and current internet/pop culture trends.Excellent writing skills with the ability to craft witty, on-brand copy; adept at spotting trends and turning them into engaging content ideas or briefs.Highly organized and self-sufficient in managing content calendars and social channel upkeep. Able to multitask and adapt quickly in a fast-moving environment.Willingness to appear on camera for videos or live content when the situation calls for it.Familiarity with basic graphic/video editing tools (e.g. Photoshop, Adobe Express) to create or tweak day-to-day social posts.Comfortable leveraging AI tools to brainstorm ideas, assist with copy, or scale content output efficiently.Nice to have: Passion for or experience with online casino gaming content (in addition to sports).YOU WILL BE SUPPORTED BY:A hybrid graphic designer/video editor for content executionFreelance content partners Creative direction and mentorship from the Head of CreativePERKS & BENEFITS Hybrid work arrangementsCool downtown office on Queen St. WestSabbatical LeavePet-friendly officeNo meetings on FridaysPaid volunteer daysGenerous Vacation Time & Personal DaysGenerous parental leave policyHoliday shutdownGroup Retirement Savings Plan (with Employer matching)Culture Events (sporting events, concerts, happy hours, holiday parties, team outings)LinkedIn Learning License Incredible culture fostered by a highly collaborative and high-performing teamProfessional development opportunities, working closely with the senior leadership team