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Join to apply for the Consumer Marketing Director role at SJC Join to apply for the Consumer Marketing Director role at SJC Get AI-powered advice on this job and more exclusive features. SJC stands as Canadas largest privately owned communications company, distinguished by its portfolio of leading media brands, including Toronto Life, Chatelaine, and Macleans. A dynamic and influential organization within the industry, SJC excels in the creation, publication, and production of best-in-class content through its comprehensive content and creative studios, advanced advertising technology, and state-of-the-art print facilities. We collaborate with clients across North America to deliver innovative marketing solutions that effectively inform, inspire, and empower audiences across all platforms. With significant reach and influence, SJC has proudly been recognized as one of Canadas Best Managed Companies for 22 consecutive years, a testament to our commitment to excellence. To learn more about our organization, please visit SJC Media is the home of Canadas most iconic and trusted magazine brandsincluding Toronto Life, Chatelaine, and Macleans. Our journalists inform national debate; our lifestyle titles set the cultural agenda. Now were ready to turn that audience passion into sustainable, scalable revenueand thats where you come in. Why this role matters Your north star is simple: turn readers into paying, staying, raving fans. Youll own the endtoend consumer monetization funnelacquisition, activation, retention, upsell, and everything in betweenfor print, digital, membership, and yettobeinvented products. Think of it as building the machine that funds Canadian journalisms next chapter. What youll do: Growth Strategy: Craft, launch and continuously refine a data driven plan to 5 subscriber and member revenue over the next three years. Set bold hypotheses, then break them (or prove them) with ruthless A/B testing to build profitable, scalable growth. Acquisition Engine: Scale performance marketing, SEO, referral, partnerships, and on platform conversion flows. Youll tune CAC like a Formula 1 engineer tunes lap times. Retention & LTV: Manage and optimize onboarding, lifecycle messaging, automations, and surprise and delight moments that keep churn low and drive referrals. Product & Pricing : Collaborate with editorial, product, and data teams to invent new offers (bundles, gifting, micro subscriptions, events) and find the price elasticity sweet spot. Insights & Analytics: Partner with our Data and Analytics team to own the dashboards. Segment audiences, model cohorts, predict churnthen translate that math into plain English action plans. Cross Functional Leadership : Lead a scrappy squad of marketers, growth hackers, and CRM specialists. Rally editorial, product, and brand partners around consumer obsession. Budget & Vendor Management: Allocate an annual marketing budget across paid channels, mar tech, and partnersthen squeeze every penny for ROI. Build and manage annual budgets and quarterly forecasts - ensuring were optimized and on-track. Culture of Experimentation: Institutionalize a fail fast, learn faster ethos; ship at least one live test per week. If a hypothesis survives, scale it. If it dies, harvest the learnings. Compliance & Trust : Ensure every touchpoint meets CASL, PIPEDA, and SJCs own gold standard for privacy and brand safety. 8 + years leading consumer growth for a subscription, ecommerce, or media brand; at least 3 years managing a highperforming team. Hands-on experience using or building AI agents, research and automation tools to improve effectiveness is a must. Track record of beating CAC/LTV targets and crushing churn with lifecycle marketing, first party audience optimization, and pricing tests. Deep understanding of what drives consumer behaviours with the ability to position insights into highly impactful customer value propositions. Comfort interrogating data and challenging sacred cowspolitely, but relentlessly. Experience in Media similar to ours is a positive; an obsession with highquality journalism is mandatory. Strategic communicator who can distill complexity into one-page briefsand persuade skeptics with evidence, not buzzwords. Proven track record of achieving your targets, being resourceful and bringing an owners mindset to everything you do. Success looks like +20% YoY subscriber growth across print & digital. Payingreader revenue makes up a third of the business top-line. A team that says, I learn more here in a month than I used to learn in a year. What youll get Competitive base + performance bonus tied to growth KPIs. Comprehensive benefits, wellness days, and a newsroomadjacent office in midtown Torontoplus flexibility to work from home when deep focus calls. A free subscription to every SJC brand (obviously). The rare chance to scale a legacy media company into its next eraand keep quality Canadian journalism thriving. SJC Media is committed to equity in our hiring. We welcome candidates of all backgrounds and identities, and we provide accommodations throughout the recruitment process Health and Dental Benefits Employee & Family Assistance Program (EFAP) and online health & wellness resources with Homewood Health Exclusive employee magazine subscription rates Discounted annual GoodLife membership Perkopolis Perk Program and employee pricing at major retailers Accommodations at SJC SJC is an equal-opportunity employer. SJC is committed to inclusive, barrier-free recruitment and selection processes and work environments. If you are contacted for a job opportunity, please advise the Human Resources department if any accommodations are needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially. Inclusion at SJC Equality and respect for all is one of our founding values and core beliefs at SJC. We are a diverse group with associates of all ages, orientations, races and talents. We celebrate this diversity and we draw strength from it. Inclusivity at SJC means fostering a culture that welcomes and respects each individual as equal both inside our walls and within the larger community. If you are a highly motivated individual with a passion for creating exceptional experiences, we invite you to apply and contribute to our dynamic team. Please submit your resume detailing your relevant experience and why you are the ideal candidate for this role. Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Analyst and Strategy/Planning Industries Marketing Services and Book and Periodical Publishing Referrals increase your chances of interviewing at SJC by 2x Sign in to set job alerts for Consumer Marketing Director roles. Richmond Hill, Ontario, Canada 22 hours ago Director of Marketing - Telecoms SaaS and Global Connectivity Platform Senior Marketing Director (Remote - Flexible Schedule) Director, Strategic Initiatives (Marketing & Brands) Director-Marketing (Value Proposition Development) Scarborough, Ontario, Canada CA$100,000.00-CA$150,000.00 2 weeks ago Director, Strategic Initiatives (Marketing & Brands) Director, Brand Strategy & Business Development - Toronto (Hybrid) Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr