Job Title

**Company Description** Running with Sasquatch is more than just a clever marketing campaign. As a Jack Links team member, Running with Sasquatch means we roll up our buffalo plaid sleeves and do the hard work first. We dont shy away from challenges. In fact, we push hard and take risks. True to our North Woods roots, we''re a bunch of ordinary people who accomplish extraordinary things by driving results with innovation, creativity and a clear sense of urgency. Like our awesome protein products, we have an unwavering passion for quality, and you wont find anything artificial here. What you see is what you get authentic, humble and fun people who Run with Sasquatch! Running with Sasquatch takes a team. We invite you to run with us, succeed with us, and celebrate with us. Most importantly, Feed Your Wild Side with us on our journey to be the dominant global leader of branded protein snacks! Jack Link''s Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. Still family-owned and operated with headquarters in Minong, Wisconsin, Jack Links also has a large corporate hub in Downtown Minneapolis, Minnesota, and operates a total of 11 manufacturing and distribution facilities in four countries. Jack Links produces high-quality, great-tasting protein snacks that feed the wild sides of consumers around the world. Jack Link''s Protein Snacks family of brands includes Jack Link''s, Lorissa''s Kitchen, World Kitchens Jerky, Bifi and Peperami. **Job Description** We are seeking a dynamic, highly motivated, detail-oriented, and versatile Marketing Specialist to lead and execute marketing initiatives across multiple channels. This role requires a well-rounded and curious candidate with experience, and keen interest in brand planning, product commercialization, digital marketing, content strategy and execution, and brand campaign tactics and activation. The ideal candidate will be a strategic thinker, and collaborator, who can drive brand awareness and support category growth initiatives, with an omni-channel marketing mindset. The responsibilities of this position shall consist of, but not be limited to, the following: **Brand Strategy** * Contribute to the development and execution of brand strategies to achieve long-term and short-term business goals. * Support and execute integrated marketing campaigns, including digital, social media, retail, and experiential marketing. * Collaborate with cross-functional teams, including sales, QA, and operations, to align marketing initiatives to support delivery of annual business objectives. **Commercialization Leadership** * Assist in the development and execution of go-to-market strategies for new products and services. * Coordinate with cross-functional teams (product, sales, customer success) to ensure alignment to launch of new products. * Partner with the PMO to facilitate the process of bringing all new products / innovation to Canada in collaboration with the North American Support Centre. **Customer Team Collaboration** * Lead, with support, sales engagement, including communication of marketing initiatives, collaboration on sales tools requirements for launches or customer brand activation, and supporting ad hoc brand/marketing requests as needed. * Support the creation of marketing collateral, presentations, and sales enablement tools, in collaboration with Marketing, Insights, and Sales leaders. **Campaign Execution** * Plan and execute marketing campaigns in collaboration with Jack Links internal and external business partners, including product launches, promotions, and events. * Manage campaign timeline and workback schedules, in collaboration with agency partners * Lead weekly agency partner meetings and ensure campaign development/delivery aligns to the strategic marketing plan. **Social & Digital Marketing** * Oversee the development of social & digital marketing strategies and plans, to ensure strategic implementation of engaging content (paid, earned & owned) for websites, social media, email campaigns, and other related marketing channels. * Collaborate with agencies and multifunctional teams to implement strategies that drive social and digital engagement, both with existing audiences and new audiences. * Leverage insights and key performance indicators, in collaboration with digital/social agency. partner(s) to ensure optimization of online brand presence, reach and content engagement metrics. **Market Research & Analysis** * Understand and leverage research to understand customer needs, industry trends, and competitive positioning. * Leverage insights and research to inform campaign strategies and go-to-market opportunities. **Analytics and Performance Tracking** * Monitor key marketing metrics across campaigns and channels, analyze data, and leverage learnings to optimize strategies for better results. * Work collaboratively with agency partners to create and complete monthly marketing scorecards and/or dashboards to inform plans and opportunities for improvement. **Planning and Budgeting** * Assists in the development of the marketing plan to achieve annual portfolio and product innovation sales & profit objectives, on budget. * Manage individual campaign budgets and agency billing schedules. Performs other duties and responsibilities as necessary **Qualifications** Required Education: * Bachelors degree in Marketing, Business, Communications, or a related field. Required Experience: * 2+ years of experience in marketing, preferably in a generalist role. * Strong understanding of digital marketing, content strategy, and brand management. * Proficiency in marketing tools such as Google Analytics, CRM software, and social media platforms is an asset. * Excellent communication, analytical, and project management skills. * Ability to work independently and collaboratively in a fast-paced environment. **JACK LINKS CORE VALUES:** Be Real, Speed Matters, Stewardship, Relationship Driven, Self-Discipline, and Show Awesome Character. **Additional Information** **Equal Employment Opportunity Employer** Jack Links provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic that is protected by Federal, Provincial or local law.