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Join to apply for the Associate Director of Strategy role at Monks. Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Monks. Senior Manager Talent Discovery @ Monks | We''re hiring! Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website ( monks.com / careers ). About The Role As an Associate, Director of Strategy, you''ll be instrumental in shaping and executing Google Ads advertising growth initiatives. This role demands a unique blend of strategic foresight to identify opportunities, and robust program management skills to translate those strategies into impactful, high-performing marketing campaigns from concept to post-launch optimization. Responsibilities Support Product Marketing Managers in strategic planning and end-to-end execution of marketing campaigns, focusing on driving product adoptions and program revenue. Shape experiment designs and workflows in collaboration with Product Marketing Managers, analytics, and product POCs, ensuring tests are robust and insights are actionable. Drive global scalability initiatives for campaigns, identifying workflow efficiencies and optimizing documentation for broader impact. Contribute to key campaigns and identify opportunities to tailor messaging and integrate thought leadership for incremental revenue. Apply strategic optimizations including AMP carousel integration and the application of Generative AI (GenAI) images to enhance campaign effectiveness. Champion efforts to increase marketing contactability rates by monitoring quarterly opt-in email campaigns, performance, and exploring additional opt-in levers. Support the strategic direction and execution of ''Micro Moments'' campaigns, leveraging seasonal events to drive share of wallet through personalized messaging. Manage the full campaign lifecycle, from creative development and legal approvals through launch, ensuring consistency, personalization, and correct test / control assignments. Oversee project activities, including creating milestone planners, developing RACI matrices, managing approvals, and proactive risk management. Prepare executive program communications with launch info, initial adoption, and engagement rates for stakeholders. Facilitate cross-functional collaboration with Product Marketing, Product Managers, Data teams, Engineering, and other leads to ensure unified efforts. Act as liaison for production teams, addressing questions and ensuring send counts align with data. Partner with legal and counsel to ensure campaign compliance and localization across regions. About You The essentials: 8+ years of experience Strong strategic thinking, analytical skills, excellent communication, presentation skills, and experience with project management methods. Ability to translate complex objectives into actionable plans and measurable outcomes. Proven track record of cross-functional alignment and stakeholder influence. Experience leveraging data and insights for strategic decisions and campaign optimization. Adept at anticipating challenges, mitigating risks, and developing solutions in a fast-paced environment. This role offers a unique opportunity to make a significant impact by blending strategic vision with hands-on program leadership. If you''re passionate about growth through innovative marketing campaigns and thrive in a dynamic environment, this is your chance to shape our advertising initiatives and see your strategies come to life. Join us and be at the forefront of creating impactful, globally scaled marketing programs. At Monks, we believe in fostering an environment where diversity of perspectives can thrive. We promote equity and inclusion, celebrate diversity, and are committed to building a team reflecting the communities we serve. We welcome applicants from all backgrounds. Monks is committed to accessibility and participation for people with disabilities, removing barriers and meeting local accessibility laws. What We Offer Monks provides a compensation range as a good faith estimate. The final salary will depend on job-related factors, not protected status. Salary Range : $100,000$115,000 CAD About Monks Monks is the digital brand of S4Capital, offering global marketing and technology services to accelerate business growth, utilizing AI and diverse talent. Recognized for innovation and excellence, Monks is committed to diversity, inclusion, and creating a respectful work environment. Additional Details Seniority level : Mid-Senior level Employment type : Full-time Job function : Business Development and Sales Industries : Advertising Services J-18808-Ljbffr #J-18808-Ljbffr