Job Title

Kensington delivers the worlds most personal travel experiences. We bring to life each clients desire to travel in a way thats tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination. The result is a unique journey rich in memories that last a lifetime. We achieve this because of our extraordinary people, experts with deep knowledge of their destinations. For over 120 countries worldwide, and across each of our brands Tours, Cruises, Villas, Yachts, Jets, and Air their expertise powers our steadfast promise: See the world, differently. Job Description: We are looking for a Brand Director to help build the brand and business for one of our luxury travel brands, Kensington. Reporting to the Senior Director, Brand, you will be responsible for developing a brand with an accelerated growth trajectory and an ambitious revenue plan. In this role, youll be stewarding the brand through its growth phase, working with the performance and lifecycle marketing teams as well as other key stakeholders to grow our business. The ideal candidate will have experience building brands across paid, earned, and owned channels in fast-growing direct-to-consumer companies and/or early-stage startups. Shape the voice of the Kensington brand across our visual design, content & collateral. Ensure that every customer touchpoint - both digital and physical - reflects Kensingtons brand value proposition, creating an impressive, consistent customer experience. Build, execute, and manage a marketing plan to help the business achieve its revenue goals - with a focus on lead generation, customer acquisition & retention. Support the development and continuous optimization of our websites, collaborating with internal stakeholders and external partners to improve commercial performance. Work with our leadership team to develop marketing plans for our lines of business to assist in achieving their revenue targets, defining & measuring progress against key metrics, and adapting your approaches based on structured experiments & results. Collaborate closely with our performance marketing & creative teams to develop assets & campaigns across customer acquisition channels, optimizing for both growth and cost efficiencies. Lead the development of content, collateral & initiatives to empower our internal sales, commercial, product & marketing teams to achieve our performance targets & KPIs. Ensure our customers get to their aha moment quicker, reducing churn and increasing customer lifetime value. Identify opportunities to grow our share of wallet by enhancing customer engagement and satisfaction. Support the development of new initiatives & programs that drive traffic to our websites and improve our brand awareness & engagement. Additionally, leverage partner Co-op opportunities to drive additional traffic. Core Competencies Have passion and empathy for the consumer; be an insights-driven marketer. Thrive in a fast-paced, high-performance entrepreneurial environment with the ability to roll up your sleeves and get to work with minimal oversight. Be a team player: able to manage and motivate people and build strong relationships with partners and business stakeholders. Appreciates travel and luxury brands and is passionate about the powerful emotional and cultural drivers in the space. Qualifications 7-9 years of experience building brands, marketing plans, and teams. Demonstrable experience of influencing growth. Fluency in CRMs, audience segmentation strategies, and aligning audiences to objectives and has used HubSpot or something similar. Strong experience stewarding a brand (preferably a luxury brand) in all aspects of the customer journey and experience Strong analytical capabilities with proven expertise in problem-solving and multiple project management. Experience in a premium/luxury business. Understands luxury clientele with a clear sense of the style and brand consistency required to attract them. In-depth experience developing and executing marketing plans Exceptional interpersonal skills with the ability to create strong working relationships based on trust and confidence. Strong communication skills: you can present information (both written and oral) clearly and concisely across all levels within the organization. Travel industry experience is a plus. Bachelors degree, college diploma, or other relevant post-secondary achievement. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application. We thank all candidates for their interest however only those selected for an interview will be contacted. Create a Job Alert Interested in building your career at Kensington? Get future opportunities sent straight to your email. Apply for this job indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Are you currently legally eligible to work in Canada or the USA? * Select... For example: Select Yes if you are a citizen/permanent resident of Canada or the USA or you are on a valid work permit in Canada or the USA Select No if you are on a study permit that only permits you to work at your place of study Have you been convicted, pleaded guilty or no contest to a crime, or are there any criminal charges pending against you? * Select... Are you referred by an existing employee of the company? * Select... If Yes, who referred you to this position? Do you have experience working in the travel industry? * Select... How many years of Brand Marketing experience do you have? * Select... What is your desired salary range including base salary and bonus? * Have you worked for the Navigatr Group of companies: Navigatr, Kensington Tours, Travel Edge, TripArc, Ensemble? * Select... For internal applicants only, have you spoken to your current manager about your application to this role? Select... Please indicate the name of your manager: #J-18808-Ljbffr