Job Title

Location: Toronto (Full Time)Reports To: OwnersAbout UsBlackToe Running is Canadas leading run-specialty retailer, combining best-in-class footwear, apparel, and community-driven events with a premium e-commerce experience. With stores in Toronto and Ottawa (soon!) and a rapidly growing online business, were looking for a smart, strategic, and hands-on E-commerce Performance Manager to help take our digital performance to the next level.Role OverviewWere seeking a mid-level E-Commerce Performance Manager who is laser-focused on driving and optimizing website revenue. In this role, you will own the analysis and execution of the entire digital marketing funnel and customer experienceconstantly searching for ways to increase traffic, maximize conversions, raise average order value, and eliminate lost opportunities (such as missed cross-sell or upsell chances). While you wont directly manage our tech stack, youll collaborate closely with stakeholders across marketing, buying, tech, and design to ensure every touchpoint is optimized for revenue.Youll be our in-house champion for e-commerce revenue performanceeager to leverage AI tools to scale execution, analyze performance, and improve creative workflows. This role is perfect for someone who is data-informed, user-obsessed, and passionate about using modern tools to streamline operations and maximize impact.Key ResponsibilitiesWebsite & UX OptimizationManage day-to-day performance of our Shopify Plus storefrontContinuously improve UX/UI across devices using data, testing, and customer feedback, documenting and sharing best practices with the broader teamEnsure the website consistently adheres to all applicable compliance, privacy, and accessibility standardsCollaborate across teams to flag and fix website bottlenecks, abandoned cart trends, and other conversion barriersOversee landing pages, site structure, collections, and homepage refreshesCollaborate with internal and external dev/design teams to implement UX improvements and A/B testsSpot and flag site issues or technical needs, communicating them to technical stakeholders for prioritizationLeverage AI-based tools to improve workflow and content managementPerformance MarketingBuild and execute digital campaigns (Meta, Google, TikTok, etc.) to drive traffic and salesAnalyze and optimize campaigns based on ROAS, CAC, CTR, and other key metrics to generate actionable revenue insights for both site and campaign enhancementsPlay a key role in driving results by turning our e-commerce marketing ideas into action: execute initiatives such as website updates and digital promotions, as directed by Marketing and Communications teamUse AI tools for audience segmentation, creative testing, and efficiency gains where appropriateDrive and continually optimize digital marketing funnel performance (from acquisition through repeat purchase)Conduct and report A/B tests and other experiments aimed at boasting conversions and average order valueE-Commerce Merchandising & OperationsBe the centre-point for how our cross functional team creates customer experiences in a consistent wayPartner with Purchasing Specialist and Marketing to ensure timely execution of product launches and promotionsMaintain the product catalogue and improve site merchandising with a focus on high-margin items, seasonal collections, and conversion optimization.Analyze revenue leaks and proactively recommend and execute solutionse.g., enhancing merchandising, cross-sells, and promotionsMonitor performance using GA4, Shopify analytics, and other insight toolsWho You Are3-5 experience in e-commerce, DTC, or performance marketing rolesAdvanced knowledge and hands-on experience with:-Shopify Plus (storefront management, product launches, merchandising)-Paid media platforms (Meta, Google, TikTok Ads)-Google Analytics 4 (GA4) and other analytics/reporting tools-Klaviyo (flows, segmentation, campaign strategy)-Common CRO (Conversion Rate Optimization) and A/B testing toolsProven ability to increase revenue through conversion optimization, funnel management, and campaign performanceStrong grasp of UX/UI Principles and applying data, testing, and feedback to digital journeys across devices with an eye for good designAnalytical mindset: able to interpret large data sets, identify trends, and generate actionable recommendationsHighly organized, detailed-oriented, and results-drivenFluency with AI-Power tools for content creation, audience segmentation, performance analysis, and workflow automation is a plus.Passionate about running, fitness, or outdoor lifestyle (bonus!)Why Join Us?Help lead digital growth at one of Canadas most respected and fastest growing run-specialty brandsJoin a passionate, community-first team with a national reachCompetitive salary, great team environment, and access to exclusive product drops and eventsOpportunity to shape a fast-growing Ecommerce channel with modern tools and supportOpportunity for some remote work but working in our offices will be required at least 3 days per week.To apply, please submit a cover letter and resume