Job Title

Lead Product Strategist, Agricultural ProductsWe are seeking a highly experienced product strategist to lead the development of our agricultural products. This is an exciting opportunity to shape the direction of our business and drive growth in a dynamic market.Job DescriptionThe successful candidate will be responsible for defining and executing the strategic product plan for our Canadian agricultural portfolio. This will involve overseeing product lifecycles from roadmap development to new product introductions and phase-outs. The ideal candidate will have a strong understanding of the Canadian agricultural market, dealer networks, and competitive landscape.Key ResponsibilitiesDefine and execute the strategic product plan for the Canadian agricultural portfolio.Oversee product lifecycles, from roadmap development and prioritization to new product introductions and phase-outs.Collaborate with global product teams to leverage shared innovations, technologies, and best practices.Build strong relationships with dealers to gather market intelligence, identify emerging trends, and respond to gaps or competitive pressures.Monitor market conditions, competitive activity, and customer preferences to guide product and pricing strategies.Partner with sales, marketing, finance, and supply chain to create integrated go-to-market plans that meet revenue, market share, and profitability targets.Collaborate with sales operations on incentive strategies to support both retail and wholesale growth.Lead forecasting processes, balancing demand planning with supply chain capabilities and market realities.Recruit, develop, and lead a high-performing product team with expertise across core agricultural segments, including hay, tillage, tractors, and technology.RequirementsUniversity degree or equivalent combination of education and experience, preferably in an Agriculture related field.1015 years of product management or sales management experience in the agricultural equipment sector or closely related industries.In-depth understanding of the Canadian agricultural market, dealer networks, and competitive landscape.Demonstrated success in leading product strategy from concept to market delivery.Strong cross-functional leadership skills with experience in budget management and strategic decision-making.Exceptional communication and presentation abilities; bilingual proficiency is an asset.Work EnvironmentThis role includes some travel, approximately 20-30% of the time, to meet with clients and partners, attend industry events and support business activities in Canada, the United States and globally.