Job Title

Our client, a vertically integrated Canadian company, is growing two fast-rising sleepwear and lifestyle brands. Theyre entering an exciting new phase and are looking for a Brand Director / General Manager to lead the charge. This is a rare opportunity to take full ownership of brand strategy, product development, sales growth, and P&L management. With strong wholesale traction, in-house design and production, and a renewed focus on e-commerce, the foundation is in place now they need a strategic, hands-on leader to drive it forward. Key Responsibilities: Brand & Product Strategy Lead seasonal product line planning (Spring/Fall) Collaborate with the in-house design team on silhouette, fabric, and colour direction Shape brand positioning, pricing, and product assortment Ensure all creative and merchandising decisions align with commercial goals Sales & Channel Growth Drive wholesale growth with department stores, independents, and online retailers Oversee e-commerce strategy including Shopify performance and customer journey Explore new retail formats such as pop-ups and shop-in-shops Team Leadership & Execution Manage a lean, multi-functional team across product, sales, and digital Work closely with company leadership and the internal manufacturing/ops team Monitor performance metrics, manage budgets, and own full P&L responsibility Qualifications: 7+ years of experience in fashion, apparel, or lifestyle brand leadership Proven success in both wholesale and e-commerce environments Strong understanding of product development cycles and merchandising strategy Commercially minded with creative instincts not a designer, but a creative operator Entrepreneurial, hands-on, and comfortable in a fast-paced, high-accountability role Must be based in the GTA and able to work on-site full-time in Markham, Ontario Full-Time | On-Site | Markham, Ontario Salary: CAD $100,000$120,000 IS2 Thornhill | 905 918 5050 | Suite 36, 100 Steeles Ave W | Thornhill, ON