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Job Title


Group Head Content Planning


Company : WPP Media


Location : Markham, York Region


Created : 2025-09-18


Job Type : Full Time


Job Description

Overview GroupM is the worlds largest media investment company and is part of WPP. We are responsible for one in every three ads you see globally. We are currently looking for a Group Head - Content to join us. Role and Responsibilities As the Group Head Content, you will be managing digital content campaigns for GroupM agencies and brands. You are an organized & self-driven person, who will ensure that campaigns are implemented smoothly and deliver the KPIs. You will coordinate with key stakeholders of campaigns from media agency planners, influencers, vendor partners, publishers, and the internal finance and billing departments, as well as clients. You are meticulous, organized and have a proactive working attitude in organizing work to launch and implement campaigns successfully. Reporting This role reports to Lead Content. What makes this job great No two days are the same; the variety of role will keep you engaged and motivated. With a lean and mean team, you will be exposed to the different phases of digital campaigns. Exposure to the exciting and revolutionary world of Digital Marketing, and more specifically, redefining the future of influencer and content marketing in Indonesia. Opportunity to work with all the brands under the GroupM portfolio with 50% of the market handled by GroupM, you will have wide exposure to many campaigns. Goals for the role In three months Develop a strong understanding of the daily operations of digital content planning and implementation and can work with minimal supervision and errors. Develop strong and effective internal relationships with key stakeholders, such as agencies, finance teams, and clients, as well as influencer partners and publishers to achieve goals. Understand how to create strategies and how to sell content to clients. Master launching campaigns understanding all stepsespecially with the booking, implementation and post-campaign processes. In six months Proficiency in supervising campaigns from start to finish to achieve objectives within the determined campaign period. Understanding the work processes of media vendors, publishers and influencers and aligning them to the clients needs, including campaign timelines, KPIs and deliverables. Develop the creative eye in assessing the creatives and performance branded content across various digital formats, such as articles, videos, social snacks and influencer formats. In 12 months Create effective content strategies and create full campaign proposals for digital content requirements for brands. Able to completely grasp the systems and processes of the department and can propose ideas and processes that will improve the workflow. Take ownership of the role of a brand guardian, ensuring that strategic and creative requirements of brands are met in these digital campaigns. Responsibilities Campaign Strategy: In collaboration with Agencies you will lead your team of account, KOL planner, content strategist, analyst, and inventory/compliance/community team in creating campaign strategies from a given brief and work with the agencies to get the proposal signed off. Campaign implementation: Build and develop a solid and harmonious relationship with the team, its agency partners and its stakeholders to launch and complete digital campaigns successfully. Personal development: Take the time to learn about your colleagues' disciplines and educate yourself across the best practices in digital content, as well as a broader understanding of the overall media landscape. Minimum Qualifications And Experience This post is open to graduates with Bachelor's Degree in Advertising, Communication Arts, Communication Research, Communication Technology, Integrated Marketing, Interdisciplinary Studies or other related courses. Preferably 4-6 years experience in a brand role, media agency, creative agency, events company or a media organization. Excellent communication skills, with strong analytical skills. Strong project management skills, with the ability to negotiate with agencies and publishers to ensure campaign objectives are met. Strong attention to detail and a process-driven mind-set, with excellent time-management skills and a penchant for prioritization. Strong proficiency in Microsoft Office Word, Excel and PowerPoint and reporting tools. Strong passion to understand media, digital content and campaign implementations. Ability to work autonomously whilst achieving campaign objectives. Seniority level Mid-Senior level Employment type Full-time Job function Marketing, Public Relations, and Writing/Editing Industries Technology, Information and Internet, Advertising Services, and Marketing Services Referrals increase your chances of interviewing at WPP Media by 2x #J-18808-Ljbffr