Job Title

Overview Join to apply for the TikTok Strategy Lead role at Seven Retail Join to apply for the TikTok Strategy Lead role at Seven Retail Responsibilities Own the end-to-end TikTok content process from brief review, content ideation, and creative strategy, to production oversight and quality control. Collaborate with creative stakeholders (in-house, freelancers, KOLs) to ensure every content piece is a winning content that drives down CPL and generates qualified leads. Build a scalable content calendar that balances FYP-driven, trend-based videos with brand-focused storytelling. Lead the strategy for the brands organic TikTok presence to boost awareness, engagement, and follower growth. Develop content strategies that expand our promising customer base while maintaining brand authenticity and relatability. Normalize high-frequency FYP content production to stay ahead of trends. Track TikTok performance metrics daily, including views, engagement rate, CPL, and lead volume. Identify underperforming content and implement quick pivots to maximize results. Conduct post-mortems on high-performing content to identify and replicate successful patterns. Requirements Proven TikTok Expertise: minimum 3 years in social media marketing, with at least 2 years leading TikTok strategy, content production, and optimization. Creative & Data-Driven: Skilled in producing viral yet brand-focused content that boosts engagement, lowers CPL, and generates leads. End-to-End Content Leadership: Experience managing the full process from ideation to production to performance analysis, working with in-house teams, freelancers, and KOLs. Trend & Performance Savvy: Strong understanding of TikTok algorithms, FYP trends, and analytics, with the ability to pivot quickly based on results. Seniority level Mid-Senior level Employment type Full-time Job function Other Industries Consumer Services Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr