About the Role Were hiring a Direct Response Marketer to drive revenue growth through campaigns that convert clicks into customers. Youll own the copy, ads, and funnels that fuel our acquisition engine, with your north star being measurable revenue from qualified leads. This is a hands-on, execution-focused role reporting directly to Sam, our Marketing Director. You wont be buried in meetings or strategy decks; your impact will be seen in the numbers. What You'll Do Direct Response Copy & Creative Write ads, landing pages, email sequences, and sales scripts that convert. Collaborate with creative teammates to build compelling ad creative. Paid Media & Acquisition Plan, launch, and scale paid campaigns across Meta, Google/YouTube, LinkedIn, and TikTok. Optimize budgets, bids, and targeting to hit ROAS, CPL, and CAC goals. Test new hooks, offers, and formats to unlock growth. Funnels & Optimization Build and optimize funnels including lead magnets, webinars, tripwires, and VSLs. Run A/B tests to increase conversion rates, AOV, and LTV. Data & Reporting Track performance metrics (CAC, LTV, payback period, funnel conversion). Provide weekly performance insights and recommendations. What You Bring Required 35 years in direct response marketing, growth, or performance roles. Strong copywriting skills with examples that drove sales. Hands-on experience managing paid campaigns with meaningful budgets. Experience with CRMs, funnel builders, and analytics tools. Portfolio of campaigns tied directly to revenue outcomes. Preferred Experience with high-ticket or info/coaching products. Meta Blueprint / Google Ads certified. Ability to blend creative direction with data-driven optimization. About Us At Martell Media, were on a mission to inspire people to become the best versions of themselves and share their transformations with the world. Founded by serial entrepreneur and investor Dan Martell, were building a company that values leadership , growth , and simplicity , and were looking for people who live those values too. Be the examplegrowth mindset. Build the peoplewe build people, the people build the business. Simple scaleswe scale with simplicity, not complexity. Were transparent and fast-moving. Heres what to expect: 1-min intro video, application review, 15-minute intro call, strengths assessment, in-person interview, paid test project, final call with our CEO, and potential offer. Why Kelowna? Why Now? Kelowna offers a thriving entrepreneurial ecosystem, world-class outdoor activities, great schools, arts and a welcoming community, lakeside patios, mountain trails, craft coffee, and amazing wine. This is an in-person role located in Kelowna, BC. Other Location: Kelowna, BC (In-person) On-Target Earnings: $90,000 Base + $20,000 Performance Bonus Benefits: Health Coverage, Dental Coverage, Unlimited Paid Time Off, Real Impact, Team Culture That Actually Feels Like One #J-18808-Ljbffr
Job Title
Direct Response Copywriter