Job Title

Overview Senior Marketing Consultant, Marketing Partnerships at Aviva Canada. The role leads the development and execution of strategic marketing partnership initiatives with key external partners, providing advanced marketing strategy, partnership management, and consultative marketing expertise to drive mutual business growth, brand value, and market impact for Aviva and its partners. Responsibilities Build and nurture high-value, strategic partnerships. Deliver expert marketing guidance tailored to partnership objectives. Lead cross-functional teams and influence stakeholders at all levels. Identify, negotiate, and activate innovative partnership opportunities that drive measurable results. Identify, evaluate, and prioritize partnership marketing opportunities aligned with business strategy. Develop and execute partnership marketing plans, including campaigns, go-to-market initiatives, and integrated communications. Serve as the primary marketing advisor and subject matter expert for key partners, ensuring alignment of goals and maximizing partnership value. Provide advanced marketing consulting services, including brand strategy, integrated planning, digital and offline campaigns, creative direction, lead generation, and measurement of performance. Advise partners on best practices, emerging trends, and innovative tactics to accelerate growth. Lead cross-functional teams to deliver partnership marketing initiatives; collaborate with product, business, legal, IT, and creative teams; manage external agencies and vendors. Cultivate strong relationships with marketers and senior leaders at partner organizations; represent Aviva Marketing in business reviews and joint planning sessions; act as a thought leader for partnership marketing. Oversee partnership marketing budgets; track and report on performance, ROI, and business impact. What Youll Bring Minimum 10+ years of progressive marketing experience with a focus on partnership/strategic alliances or channel marketing. Demonstrated success in developing and managing high-impact marketing partnerships. Experience in B2B and B2C marketing within insurance or financial services is an asset. Proven ability to influence and collaborate with senior stakeholders and external partners. Expertise in digital and traditional marketing channels, campaign management, and performance analytics. Strong consulting, negotiation, and relationship management skills. Strategic thinker with strong business acumen and partnership orientation. Exceptional communication, presentation, and interpersonal skills. Ability to manage multiple projects in a fast-paced environment; client-facing consulting mindset. Experience managing budgets. What Youll Get Compelling rewards package including base compensation, annual bonus eligibility, retirement savings, share plan, health benefits, personal wellness, and volunteer opportunities. Outstanding career development opportunities and support for professional development. Competitive vacation package with optional extra days. Employee-driven programs focused on diversity and inclusion. Corporate wellness programs supporting physical and mental health. Hybrid flexible work model. Please note that we may use AI tools to help us through the recruitment process. This is a new position posted internally and externally. Aviva Canada has an accommodation process in place to provide accommodations for employees with disabilities. If you require an accommodation, please contact your Talent Acquisition Partner. #J-18808-Ljbffr