Job Title

Join to apply for the Digital Content Specialist Sonnet role at Definity . Get AIpowered advice on this job and more exclusive features. What to Expect in this Role As a Digital Content Specialist at Sonnet, youll be part of a collaborative, forwardthinking team shaping the future of insurance. Youll work across disciplinesUX, product, marketing, and CRMto craft clear, compelling, usercentered content that informs, engages, and converts. Your words will guide users through complex digital journeysfrom discovery and quoting to purchasing and policy managementproviding ease, clarity, and confidence. This is a product team role; a firm understanding of UX heuristics is essential. Experience in the Canadian P&C insurance industry is highly encouraged. Support Strategic Content Initiatives Collaborate with crossfunctional teams to deliver multichannel content solutions. Ensure content meets accessibility standards, aligns with Sonnets voice and style, and supports organizational goals. Think strategicallyconnecting content deliverables to broader business objectives and user needs. Apply UX writing and content design principles to improve how customers purchase insurance online. Collaborate Across Teams Work closely with design, user research, product, marketing, development, and legal teams to understand business drivers and deliver content thats purposeful, inclusive, and customerfocused. Content Design & UX Writing Create content for product landing pages, FAQs, email journeys, and transactional flows that support acquisition, engagement, and retention. Use words to design intuitive features and flows that help users achieve goals with minimal friction. Deliver microcopy for inapp flows and complex forms thats clear, consistent, accessible, and aligned with UX best practices. Explain product features and benefits with plain language that resonates with diverse audiences and drives business goals. Craft newsletter and email copy that converts, retains, educates, and entertains our audiences. Coordinate with translation services to ensure content is localized and optimized for Frenchspeaking audiences. What You Bring To The Table 24 years of professional experience in UX writing, content design, or digital content creation, preferably within a Canadian regulated industry (e.g., insurance, finance). Experience in the Canadian auto and home insurance industry is a strong asset. A strategic mindset with a passion for solving user and business problems with content. Foundation in optimizing content for SEO and AI. A portfolio that proves your ability to apply content solutions to digital products, flows, interactions, conversational interfaces (chatbots), and transactional emails. Interest or experience in using AI tools to refine workflows and streamline content creation. Understanding of web accessibility standards and inclusive writing practices. Experience working in Agile environments; familiarity with tools like Jira and Figma. Proficiency with CMS platforms and an ability to learn new tools quickly. Strong collaboration skills and a customerfirst mindset. Bilingualism in English and French is an asset. Salary Range: $58,100 - $106,900. We encourage you to apply even if you dont meet every requirementyou dont need 100% of the qualifications listed to bring incredible value to our team. Were actively seeking diverse backgrounds and perspectives to help us make insurance better. Inclusion, diversity, and equity are essential to our success. Whats in it for you? Hybrid work schedule for most roles. Company share ownership program. Pension and savings programs, with companymatched RRSP contributions. Paid volunteer days and company matching on charitable donations. Educational resources, tuition assistance, and paid time off to study for exams. Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents. Wellness and recognition programs. Discounts on products and services. Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to skills, education, experience, working conditions, and the local labour market. In addition to base pay, eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance. Background checks required; this role requires successful clearance of background checks (including criminal checks and leadership references). Location: Toronto, Ontario, Canada. Referrals increase your chances of interviewing at Definity by 2x. #J-18808-Ljbffr