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Marketing Full Time Calgary, AB Hybrid $75,000 - $95,000 CAD per year You see growth as an experiment, not a checklist. Youre as comfortable in the weeds of a campaign as you are pitching a new strategy. You thrive in motion: testing, tweaking, scaling. If that sounds like you, VEERUM wants you on our team. Whats In It For You Benefits: Comprehensive plan including a Health Spending Account Flexibility: Freedom in how and where you work Connection: Regular social events, team time, and cross-functional collaboration Workspace: A modern office with incredible amenities in Calgarys Ampersand Building At VEERUM, youll join a company scaling fast in a product-led B2B SaaS world - and actually have the autonomy to make your mark. The Role Reporting into the Director of Marketing, as our Growth Marketing Lead , youll own the strategy and execution of VEERUMs growth engine. Youll design and deliver full-funnel campaigns that generate qualified leads, convert prospects, and retain engaged users - all while collaborating with an ambitious, cross-functional team. You will: Partner with Sales to align targeting and pipeline goals. Manage relationships with external agencies and vendors to support campaign delivery. Own and optimize landing pages, nurture flows, and automation to improve conversion. Design product-led growth campaigns to drive adoption and retention. Manage Pardot (Marketing Cloud Account Engagement) and our email marketing programs. Track and report on KPIs across acquisition, activation, and retention. Thoughtful and strategic use of AI tools (like ChatGPT, Sora, etc.) to improve processes and efficiency, while understanding where human oversight is required to maintain brand integrity, accuracy, and ethical use of data. What We Want to See on Your Resume 4-6 years in marketing (23 in B2B SaaS growth or demand generation). A proven record of scaling pipeline through experimentation and data. Handson experience with Salesforce/Pardot, Google Ads, LinkedIn Ads, basic landing page builders (like Unbounce or Lovable), and Analytics tools (Google Analytics or Matomo). Strong understanding of PLG funnels and SaaS buyer journeys. Bachelors degree in Marketing, Business, or Communications (MBA an asset). Who Should Apply You use data to guide decisions and arent afraid to dive into new technology to get the job done. You are used to wearing multiple hats and love variety. You wont be happy waiting for a perfect project plan - you build and refine as you go. Youre comfortable building strategy but also rolling up your sleeves to execute, and you love having the creative freedom to try new things along the way. Youre curious, collaborative, adaptable, and always experimenting. What Well Test in the Interview We hire for alignment with our VISUAL values because thats what drives everything at VEERUM. VEERUM (Truth): You tell the truth clearly, confidently, and compellingly to attract the right clients and inspire action. Inclusive: You know growth is a team sport and ensure every voice is heard. Supportive: You elevate others while owning your outcomes. Unified: You collaborate seamlessly across product, sales, and customer success. Accountable: You follow through, measure your results, and take ownership. Learning: Youre curious, adaptable, and never done improving. About VEERUM At VEERUM , were transforming how the worlds leading industrial organizations visualize, plan, and execute through our VisOps platform. Our technology brings together digital twins, 3D visualization, and data intelligence - giving our clients the ability to see, plan, and act with confidence. Were headquartered in Calgary and trusted globally by companies shaping the future of energy, infrastructure, and sustainability. Join us. Build the future with us. #J-18808-Ljbffr