Job Title

Join to apply for the Manager - Client Marketing role at AMS Get AI-powered advice on this job and more exclusive features. About AMS AMS is a global, culturally diverse, inclusive, and innovative talent outsourcing and consulting leader. Over the last two decades, AMS has redefined the landscape of talent outsourcing and consulting. About the Role You will play a key role in our Account-Based Marketing (ABM) efforts in the Americas. This role will be pivotal in designing and executing 1-to-few and 1-to-many ABM campaigns that engage and convert senior HR and Talent Acquisition leaders across key target accounts. The role sits in the Business Marketing team and reports into the Senior Marketing Manager for the Americas. Purpose and Position Develop and implement marketing campaigns aimed at increasing share of wallet and driving client engagement. Partner with the Client Director community and other senior leaders to leverage client insights, understand account challenges, and prioritize strategies. Performance Outcomes / Accountabilities Develop cross-channel campaigns incorporating Client Partnering Director insights aimed at driving client growth and increasing share of wallet. Deliver end-to-end integrated marketing campaigns to project scope, budget, and timeline. Achieve positive feedback from Client Partnering Directors and other key stakeholders. Develop reports and dashboards measuring campaign impact on engagement and sales funnel progression. Achieve marketing campaign targets, KPIs, and success metrics. Deliver impactful tools and materials to Client Partnering Directors to enable effective communication of campaigns and new products/services to clients. Key Responsibilities Strategic Planning & Partnerships Put the customer at the center of everything and look at ways to enhance their business and drive growth. Establish strategic partnerships with the Client Partnering community. Leverage Client Partnering Director insights from 6Sense, Salesforce and external sources to understand client challenges and priorities. Develop messaging and content that resonates with clients based on feedback from the Client Partnering Director community. Collaborate with the Head of Product Marketing to identify white space opportunities and develop and execute campaign plans to promote new products and solutions. Work with L&D to ensure the CPDs have what they need to effectively communicate the campaigns to clients, solicit feedback from CDs and replicate success. Partner with Client Partnering Directors to acquire client references and successful case studies that can be published. Campaign Design & Execution Build and deliver cross-channel campaigns that deliver a quantifiable value and outline campaign objectives, timelines, budget and deliverables. Draw on existing global marketing campaigns and content where possible repurposing for specific client segments and / or accounts. Establish key performance indicators (KPIs) and metrics to measure campaign success. Implement campaign activities such as roundtable events, emails, targeted LinkedIn advertising, etc. Provide ongoing project updates to Client Partnering Directors and key stakeholders on campaign status, progress, risks, and insights. Monitor project timelines and risk factors throughout the project lifecycle and update project plans as needed. Collaborate with L&D to equip Client Partnering Directors with the necessary information, tools and materials to effectively communicate campaigns to clients. Communicate regularly with the Client Partnering organization to ensure they are aware of and take part in wider marketing activity and to share insights on client engagement. Skills & Experience Translates functional and client/stakeholder goals into aligned team goals. Creates a culture of ongoing check-ins at the team and individual level to ensure work tracks closely to goals. Optimizes resources to leverage different skills and motivations across the team to meet functional, client/stakeholder and business priorities. Ensures the team has the resources, capacity and ability to deliver against targets and goals, seeking additional support as required. Prioritizes, plans, projects and mobilizes teams to achieve short- and longerterm goals. Gets support and buyin from others by identifying key decision makers, anticipating objections and tailoring messaging to their needs. Creates opportunities to guide and influence clients around key decisions. Applies a range of tools and techniques to influence with differing perspectives and interests. Does not delay difficult conversations, handling the views and emotions of others in a way that leads to a positive outcome for all. Actively listens to others, seeking to understand others perspectives and asking insightful questions to deepen understanding, even where they disagree. Why AMS At AMS, we recognize the value of different perspectives and experiences in prompting innovation, sparking creativity, and solving problems. We invite applications from people of all backgrounds. All aspects of employment are based on merit, qualifications, and business needs. AMS does not discriminate based on age, disability, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, sexual orientation, or any other legally protected characteristic. If you require accommodations or have accessibility needs, please reach out via email . Apply Now Hit the Apply now button to get your journey started! Seniority level MidSenior level Employment type Fulltime Job function Marketing #J-18808-Ljbffr