About the Role Were seeking a dynamic Business Development Representative (BDR) to identify, qualify, and nurture potential customers. Youll play a crucial role in generating new business opportunities across Canada and the US, representing Measure Marketing by making a positive impression that sets the tone for the entire sales lifecycle. This role involves heavy CRM utilization (HubSpot) and a high volume of cold calling and LinkedIn lead prospecting. Youre the first touchpoint in our GTM enginebooking meetings, warming up the pipeline, and helping our agency fill our calendars with the right prospects. Youre confident on cold calls, creative in outreach, and disciplined in followup. Responsibilities Prospect via cold calling, cold email, and LinkedIn outreach. Set qualified meetings for AEs. Maintain clean HubSpot CRM data, sequences, and activity logs. Engage leads from inbound, events, or lead lists. Hit weekly KPIs (calls, emails, booked meetings). Establish rapport and nurture relationships through followup communication and appointment confirmation. Monitor and report on business development performance and market feedback to inform strategic decisions. Stay updated on industry trends and sales techniques. Requirements Bachelors degree in Sales, Marketing, Business, Communications, or related fields, or equivalent experience. 13 years B2B SDR or BDR experience (agency or SaaS preferred). Confident with cold outreach (phone, email, LinkedIn). Fluent in HubSpot CRM. Strong communication and notetaking skills. Energy, persistence, and clarity in conversations. Strong organizational and timemanagement abilities. Selfmotivated and resultsoriented mindset. Bonus: Exposure to the SEO/PPC/marketing industry. What We Offer Base: $50K$65K CAD (based on experience). Commission: $150$300 per booked & qualified meeting, bonus on closedwon attribution. OTE Year 1: $75K$100K CAD. Collaborative and supportive work environment. Fulltime role. About Measure Marketing Measure Marketing is a dynamic and innovative marketing company that delivers exceptional digital marketing services to our diverse client base. We specialize in creating compelling content and crafting gotomarket strategies that engage audiences and drive results. Were an equalopportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr
Job Title
Business Development Representative