Job Title

Join to apply for the Sr. Field Marketing Manager, Canada role at Genesys. Summary The Genesys North America Integrated Marketing team is looking for a rock star marketer to own the Canadian segment of the field marketing strategy. As the primary liaison between Sales and Marketing, the Sr. Field Marketing Manager will need to understand gotomarket (G2M) and sales priorities, apply a General Manager mentality, and build a regional field marketing plan to deliver on those priorities through a mix of virtual and inperson marketing programs. Key responsibilities Develop a field marketing plan with input and expertise from key internal stakeholders; include hybrid, digital and inperson programs. Experience working with and marketing to enterprise accounts. Facilitate the conversation with sales stakeholders and align field marketing plan to meet sales and marketing goals. Develop and drive innovative integrated marketing strategies, digital and physical, to meet and exceed marketing and sales objectives, leveraging a mix of events, digital and whiteglove experiences. Research and identify thirdparty programs to drive new logos, thought leadership and brand awareness and develop new and innovative ways to reach our audience through solutionfocused content and programs. Build and maintain a strong relationship with key stakeholders to ensure Sales/Marketing alignment on all programs. Work with Partner Marketing to drive demand gen and channel relationships. Manage the allocated Marketing budget to drive optimized investment and ROI. Knowledge, Skills and Experience A minimum of three years software/technology field marketing experience. Highly efficient team player, with the ability to work independently in a fastpaced, fluid, sometimes ambiguous environment. Experience creating and delivering events and digital marketing campaigns email that produce results. Selfmotivated, able to work autonomously and communicate with remote management for extended periods of time. Experience owning pipeline targets is a plus. High energy and the ability to manage multiple initiatives. Knowledge of lead generation and sales cycles for revenue growth. Track record of partnering with a high energy, direct sales force. Knowledge of Salesforce, Asana and other MarTech is preferred. 2030% travel required. FrenchCanadian speaking. Bachelors degree preferred. Benefits Medical, Dental, and Vision Insurance. Telehealth coverage. Flexible work schedules and work from home opportunities. Development and career growth opportunities. Open Time Off. 401(k) matching program. Adoption Assistance. Infertility treatments. About Genesys Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service our vision for empathetic customer experiences at scale. Reasonable Accommodations If you require a reasonable accommodation to complete any part of the application process, please contact us at . Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics. #J-18808-Ljbffr