Job Title

TalentFish is casting a line for a Product Owner, Ecommerce & Growth (Marketplaces + DTC). This is a Contract-to-Hire role that can be performed remotely in Ontario or British Columbia, Canada.The reason this position exists is to lead the go-to-market strategy and platform evaluation for a new consumer merchandise initiative, including Marketplace, Direct-to-Consumer (DTC), and Hybrid models. The successful candidate will own strategic planning, channel acquisition, media performance, KPI setting, and vendor/platform analysis.What You Bring to the Role (Ideal Experience)710+ years of experience in e-commerce product and growth rolesProven track record launching Marketplace and DTC programsExpertise in strategy development, scorecards, and executive-ready presentationsFamiliarity with platforms like Shopify, BigCommerce, SFCC, or headless commerceStrong understanding of retail media and performance marketing (Meta, TikTok, Google)Measurement and attribution knowledge: GA4, UTMs, server-side tagging, incrementality testingExperience partnering with Finance and Supply Chain teams on MoR programsExceptional stakeholder management and communication skillsNice to have:Experience in entertainment/gaming merchandise, pre-orders, or international commerce (VAT/GST)Exposure to NetSuite, Avalara, OMS/WMS integrationsWhat You'll Do (Skills Used in this Position)Define and compare go-to-market models (Marketplace-led, DTC, Hybrid)Build and deliver a comprehensive acquisition and advertising strategyDevelop a 12-week learning/testing agenda, KPI targets, and media budgetEvaluate and shortlist e-commerce platforms and marketplace toolingDefine and document specifications for dashboards, attribution frameworks, tracking and pixel strategies, and analytics implementation.Collaborate with Creative team to develop performance-optimized contentPartner with Tech and Digital Experience on CMS, tagging, and compliance needsDeliver board-ready recommendations and a phased pilot-to-scale roadmapCoordinate operating model and RACI across internal stakeholders (Finance, Tech, Creative, Supply Chain)Compensation InformationThe expected salary range for this position is $7080 CAD per hour or $100,000 $120,000 CAD annually, depending on experience and qualifications.This role qualifies for benefits if converted to full-time. TalentFish is committed to pay transparency and equal opportunity. The salary range provided complies with applicable federal and provincial regulations.This role requires authorization to work in Canada without current or future visa sponsorship.All offers are contingent upon the completion of a background check, which may include but is not limited to: reference checks, education/employment verification, drug testing, criminal background screening, and any required certifications or compliance per client policies and laws.About TalentFishTalentFish is an employee-owned company pioneering a new realm in talent acquisition. We are redefining IT staffing by evolving AI, video screening, and our unique platform. TalentFish focuses on providing the best employee, consultant, and client experience possible.At TalentFish, we are an Equal Opportunity Employer. We embrace and encourage diversity.