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3 days ago Be among the first 25 applicants Covenant Health Overview Covenant Health is the regions top-performing healthcare network with 10 hospitals, outpatient and specialty services, and Covenant Medical Group our areas fastest-growing physician practice division. Headquartered in Knoxville, Covenant Health is a community-owned integrated healthcare delivery system and the areas largest employer. Our more than 11,000 employees, volunteers, and 1,500 affiliated physicians are dedicated to improving the quality of life for the more than two million patients and families we serve every year. Covenant Health is the only healthcare system in East Tennessee to be named a Forbes Best Employer seven times. Public Relations and Community Engagement Strategist Full Time, 80 Hours Per Pay Period, Day Shift Position Summary The Public Relations and Community Engagement Strategist supports strategic communication efforts that build public awareness, promote key initiatives, and strengthen relationships with the community, patients, and stakeholders. This role leads public relations activities such as drafting press releases, identifying media opportunities, and developing messaging to enhance Covenant Healths reputation and impact. In collaboration with the marketing and events teams, the strategist ensures alignment across campaigns, supports storytelling efforts, and amplifies Covenant Healths presence in East Tennessee. Recruiter: Suzie McGuinn || Responsibilities Develop and execute PR strategies that support campaigns, initiatives, and organizational milestones. Write, edit, and distribute press releases, media advisories, internal announcements, and leadership messaging. Serve as a liaison for earned media opportunities and coordinate responses to inquiries in partnership with the communications team. Collaborate with event and marketing teams to align messaging and promotional efforts across community-facing programs. Assist in developing key messages and talking points for leadership and spokespeople. Support storytelling and recognition initiatives that highlight community impact, patient care, innovation, and employee excellence. Monitor media coverage and sentiment; contribute to internal media tracking reports. Build and maintain relationships with media outlets, community partners, and internal stakeholders. Provide support for internal communication efforts, including content development for newsletters, intranet articles, and campaigns. Ensure all communication materials follow brand guidelines and reflect the organizations mission and values. Follow policies, procedures, and safety standards. Complete required education assignments annually. Work toward achieving goals and objectives, and participate in quality improvement initiatives as requested. Perform other duties as assigned. Qualifications Minimum Education: Bachelors degree in Communications, Public Relations, Journalism, Marketing, or related field preferred. Minimum Experience: 35 years of experience in public relations, communications, or media relations. Licensure Requirement: None. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Hospitals and Health Care Referrals increase your chances of interviewing at Covenant Health by 2x. Get notified about new Public Relations Strategist jobs in Field, British Columbia, Canada. Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr