Job Title

**Key Responsibilities:** **Annual Planning & Sales Growth** - Aligning with the Director of Marketing to develop annual taproom sales plans and forecasts aligned with company objectives. - Drive traffic, sales volume, and revenue growth through exceptional in-store experiences, programming, and merchandising. - Identify and activate opportunities to exceed budget targets through community partnerships and local outreach. **Team Leadership & Development** - Lead, coach, and develop the Taproom Assistant Manager, Leads, Enthusiasts, and Dockside team members. - Deliver training on product knowledge, service standards, and sales programs, ensuring a guest-centric culture and consistent execution. - Support a fun, motivated, and performance-driven environment that celebrates results and fosters continuous improvement. **Community Engagement** - Build strong relationships with community organizations, sports teams, and local businesses to position the Taproom as a Muskoka hub. - Develop partnerships and promotional opportunities that strengthen local awareness and drive repeat visits. **Retail Operations & Merchandising** - Oversee retail inventory, purchasing, pricing, and merchandising to optimize profitability. - Manage product launches, promotions, and Dockside Draft programs, analyzing performance and adjusting as needed. - Maintain a clean, inviting, and on-brand environment that enhances the guest experience. **Digital & Marketing Collaboration** - Work with the Brand Manager and Digital Marketing Specialist to ensure Taproom and Retail offers are accurately represented online, including products, menus, events, and promotions. - Partner with Marketing to plan and execute brewery events, tastings, and launches, ensuring alignment with broader brand campaigns. - Contribute to social media and e-news content promoting Taproom experiences and events. **Fiscal & Administrative Management** - Manage fiscal budgets, staffing, and resource planning. - Prepare and present monthly sales and performance reports, highlighting key successes, opportunities, and corrective actions. - Ensure accurate sales reporting through TouchBistro, including pricing, inventory levels, and product updates. **Customer Experience & Quality Standards** - Oversee Taproom presentation, ensuring a high-quality guest experience from cleanliness to service delivery. - Lead resolution of guest concerns and feedback, ensuring timely and thoughtful follow-through. - Provide hands-on support as needed, including tours, events, and on-floor service. **Other Responsibilities** - Collaborate with the Sr. Director of Retail to align in-market promotions with Taproom execution. - Perform additional duties as required to support the success of the Taproom and Retail program. **QUALIFICATIONS:** - Successful completion of a post-secondary education in Business, Hospitality or Retail Management or equivalent experience - 3-5 years of retail management experience (in the beverage industry is an asset) - Proven to be passionate about customer service, community and the beer industry - *An Intrapreneur*: We are looking for a team member that will own the taproom, eager to drive results and uses the internal and external resources to learn and build on successes - *Solid Team Leader*: Experience in developing a team, provide guidance and opportunities to enrich their contribution and celebrate the wins. An open and honest leader who is ready to lead by example - Having fun: Energetic, motivated, enthusiastic and diligent. We are not just selling great beer, we are also having fun. - Relationship Builder: Dedicated and focused on exceeding the expectations of our customers and consumers. Engage the taproom experience, and develop a strong connection with each contact point and our passion for our brands