Job Title

Senior Account Strategist, Paid Media (Remote Canada) Future Opening Join Directive Consulting, the performance marketing agency for SaaS and tech companies. We use a Customer Generation methodology that focuses on SQLs and customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video services to help clients hit their SQL targets. Overview Directive is always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, develop compelling content, and deliver value to audiences. We seek forwardthinking individuals who thrive in fastpaced environments, obsess over analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing. Roles & Responsibilities Oversee and lead a collection of Paid Media accounts Serve as direct support to client contacts Weekly communicate with vendors or operational partners to ensure alignment on tasks, work quality, and improvement opportunities Drive referrals via client relationships and professional network Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns across multiple channels Deeply understand client positioning and unique value propositions Confirm lead routing accuracy within a CRM Understand the value of Programmatic campaigns Maintain personal productivity and utilization Work directly with the Associate Director to ensure internal and client goals are achieved Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI What You Offer 3+ years experience in a performance/digital marketing agency Experience with B2B SaaS/tech clients in an agency setting Deep expertise across paid search and paid social advertising (Google Ads, Facebook, LinkedIn, etc.) Proficiency with advertising platforms and tools such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make datadriven decisions Ability to drive results and measure via OCT Proven success with midmarket or enterprise accounts Unique perspective on driving value for SaaS Ability to translate and articulate strategy and tell stories with data Competitive curiosity and genuine problemsolving mindset Organized, prioritizing, and managing multiple projects simultaneously Qualityobsessed with a deep commitment to advertising excellence Travel to visit clients approximately once per year, as needed What Success Looks Like Consistently embody core values in all interactions Effectively manage around five midtier or enterprise accounts Meet and exceed department OKRs such as client growth and goal attainment Build client trust and relationships that drive consistent renewals Crosssell services aligned with client goals and objectives Clearly communicate results to client points of contact and executives Make strategic decisions that advance account growth What We Offer Living wage at Directive Medical, dental, vision, disability, and life insurance coverage for you and your family with a 100% employerpaid plan Employerpaid mental health benefits through Spring Health and Headspace membership Gympass membership Unlimited PTO (2week minimum), Paid Company Holidays, Birthday Off, EndofYear Recharge, Paid Parental Leave Traditional and Roth 401(k) with a 3% company match Annual bonus based on tenure, scaling over time Annual anniversary trip with peers and leadership Work Environment Requirements As a remotefirst company, youll work from anywhere in Canada or the US, with optional access to stateoftheart offices in Irvine, California. For some positions, we accommodate global opportunities where business is established, including Canada, the UK, and Australia. Requirements: Current work authorization in the location of employment, a reliable laptop, strong internet, and the ability to remain stationary for extended periods while observing and interpreting written or verbal communications. Accommodations To perform this job, an individual must successfully perform each essential duty. Reasonable accommodations may be made for qualified individuals with disabilities. To request accommodation, contact . Additional Information Directive values People First. We are committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Seniority level MidSenior level Employment type Fulltime Job function Marketing and Sales Advertising Services #J-18808-Ljbffr